RAYMOND PUSHES RELIABILITY FOR FORKLIFT OWNERS

News Story
- 13 May 2004 ( #157 ) - GREENE, NY, United States
3 min read
Raymond Corp has an optimistic market outlook and aims to enhance its line while helping forklift owners maintain their costs through reliable performance.

The forklift market "is looking quite favourable" with Raymond's incoming orders a good indicator, said James Malvaso, Raymond president and chief executive officer, in an exclusive interview with Forkliftaction.com News. "Consumer confidence is up, and capital expenditures are up."

Raymond had a good financial performance in 2003 and is "off to a better start this year", he said. Raymond focuses on the market for indoor electric warehouse trucks.

Raymond is shipping demonstration Model 7400 Reach-Fork brand lift trucks to dealers now. Raymond last year conducted rigorous field tests of the trucks, which include AC technology and beneficial ergonomics, and introduced the 7400 in March.

Incoming orders for the company's 102XM walkie pallet truck have exceeded expectations and prompted a need to add production talent ahead of plan at Raymond's Muscatine, Iowa, plant.

Last October, Raymond launched the 102XM, which does 180-degree pinwheel turns inside a 96-inch-wide trailer.

The 7400 and 102XM are examples of output from design engineers, technicians and reliability testing at Raymond's research and development centre next to its Greene headquarters. Raymond invested about USD6 million in 2002 for the product development technical centre and a customer showroom.

Showing off another investment on May 4, the firm held an open house in Greene at its newly completed USD1.5 million Learning Centre, which replaced a remote training facility (Forkliftaction.com News #156).

Mr Malvaso envisions information management systems as the next frontier for forklift makers and related warehouse, conveyor and carousel industries. Radio Frequency Identification (RFID) "gives us a chance to see how far we can push into information systems", he said. Such systems could "help with the cost of material handling. Can we yield extreme benefits?".

Late last year Raymond began discussions that led to an RFID-development partnership with Tibbett & Britten Americas, IconNicholson and the Econorack Group of Companies. Disclosed in March, the partnership plans to conduct an assessment of RFID and design and build a RFID Living Lab at Tibbett & Britten Americas' Connect Logistics distribution warehouse in Edmonton, Canada.

So far, the long-range effort has identified macro RFID goals and is working to define expectations on a micro level, Mr Malvaso said.

In other news, Raymond is appealing the USD14 million verdict of a federal district court jury for improperly terminating dealer Minnesota Supply Company in 1997 (Forkliftaction.com News #113). "We still strongly believe it was an erroneous ruling, and we are in the middle of the appeal process," Mr Malvaso said.

Raymond employs 2,200 people and has a third plant in Brantford, Canada, and a parts centre in Syracuse, New York, in addition to the Greene and Muscatine operations. All four locations are registered under ISO 9001-2000. "We build in lot sizes of one" with a continuous-flow pull-type manufacturing process, Mr Malvaso said.

Toyota Industries Corp, of Kariya, Japan, owns Raymond through another holding, BT Industries AB, of Mjölby, Sweden. Raymond and BT concentrate on stand-up warehouse electrics, while Toyota's other forklift operations focus on counterbalanced utility applications. As manufacturers, Raymond, BT and Toyota maintain separate brands and distribute through different end markets.

In a mutually beneficial end-market crossover, Raymond in Muscatine makes an electric pallet truck that Toyota began marketing to its customers in North America in early 2004.
Manitou expands French plant
Manitou expands French plant 14 Sep 2023 - Cande, France - 1 min read
Logisnext breaks ground on Houston electric facility
Logisnext breaks ground on Houston electric facility 31 Aug 2023 - Houston, TX, United States - 1 min read
Mobicon Systems moves into South Africa
Mobicon Systems moves into South Africa 18 May 2023 - Durban, KZN, South Africa - 1 min read
Previously about:
BT expands Reflex range News Story - 17 Mar 2022 - Willebroek, Belgium - 1 min read
BT marks 70 years News Story - 1 Sep 2016 - Mjölby, Sweden - 2 min read
Briefs News Story - 20 Oct 2011 - 2 min read
Jury awards injured forklift driver USD13 million, report News Story - 25 Jan 2024 - East St Louis, MO, United States - 1 min read
Raymond unveils new forklift safety system News Story - 12 Oct 2023 - Greene, NY, United States - 1 min read
Carolina Handling auctions patriotic forklift News Story - 27 Jul 2023 - Charlotte, NC, United States - 1 min read
NARROW AISLE FORKLIFT INVENTOR DIES News Story - 5 Feb 2004 - GREENE, NY, United States - 1 min read
RAYMOND LAUNCHES USED FORKLIFT SALES WEBSITE News Story - 31 Jul 2003 - GREENE, NY, United States - <1 min read
Movers & Shakers News Story - 2 Apr 2015 - 2 min read
Briefs News Story - 19 Feb 2015 - 2 min read
Movers & Shakers News Story - 31 Oct 2013 - 3 min read
Malaysian businessman uses forklift to move parked cars News Story - 1 Feb 2024 - Selangor, Malaysia - 1 min read
Briefs News Story - 11 Jan 2024 - 1 min read
Grimaldi places bulk order with Forkliftcenter News Story - 23 Nov 2023 - Amsterdam, Netherlands - 1 min read
Do you have materials handling news? Submit your news here

Showcased in the Virtual Expo

Seeking Ambitious Dealers Globally. Your chance to join a leading heavy machinery brand. Exclusive territories await!

Exclusive Territories Available. Join SOCMA's leading innovation in heavy machinery. 

Partner for success. Enjoy comprehensive support and impressive profit potential.

Contact us now - +86 153 050 495 72 - www.socma-forklift.com 

Words of support …

I know I can count on them. They give valuable suggestions on the campaign planning, and to publish content is as easy as abc, as they take care of the material layout and check links. This is a great support.

Annalisa Castellini, Marketing Manager - Bolzoni S.p.A.

Are you recruiting? Find your ideal candidate among a diverse range of materials handling professionals:

Forkliftaction's JOB MARKET

MTC Forklifts b.v. is an international wholesale company specialised in buying & selling forklifts, port equipment & aerial platforms. We deliver worldwide from our yard in the Netherlands. Check these specials:

2017 Combilift ESL2575 | 2012 Hubtex S50D
2014 JCB 930-4 | 2013 Hyster H18XM-12
2015 Genie GS1932 | 2015 Doosan BR16JW-7
2013 Caterpillar NSR12N | 2011 Nissan PLL180 

CONTACT US!   View our full stock of used machines. 

PREMIUM business

Ningbo Ruyi Joint Stock Co., Ltd.
Manufacturer of forklifts, power stackers & pallet trucks.

Are you recruiting? Find your ideal candidate among a diverse range of materials handling professionals:

Forkliftaction's JOB MARKET