When Forkliftaction signed its first advertiser in 2002, just months after the launch of our full website in December 2001, digital advertising was still in its infancy.
For the first time, companies were shifting away from the trusted realm of print advertising.
GoTo.com (later Overture Services, which was acquired by Yahoo) had pioneered pay-for-placement advertising model in the late 90’s, and Google was on the brink of launching its own pay-per-placement advertising model, AdWords, which would quickly gain traction.
Going into the new millennium, when the typical digital B2B campaign involved a gated white paper combined with mass email marketing, websites began hosting display banners, pop-ups, and rich media ads, offering interactive and trackable advertising options that print couldn’t match.
And into this rapidly changing landscape, Forkliftaction booked its first advertisers, drawn to our platform for its ability to help them connect across the global market.
It is no secret that without the support of our industry advertisers Forkliftaction would not exist.
But our partnership with advertisers extends beyond financial backing, it has consistently shaped the very way we have evolved online.
In the early 2000’s, when a number of our advertisers did not have a website but wanted an online presence, we built the Business Directory and introduced our company ShopFront pages.
As our advertisers built their global presence, expanding into more regional markets and building their dealer networks, we developed an online marketplace, and later rolled out geo-targeting across our entire advertising offer.
When COVID closed offices, shifting the work place to our homes and cancelling the many industry exhibitions worldwide, Forkliftaction took the exhibition online with the launch of its Virtual Expo.
When brand strength became paramount in a hyper competitive market, we developed a plethora of advertising options, internal retargeting and new conversion opportunities ensuring you’d not only be seen, but remembered.
As storytelling became central to B2B marketing we developed new initiatives so that you could reach out to the community with unique and insightful content to help them navigate increasingly complex operations.
Each of these developments has its origin in the strong advertising partnerships we’ve built over our 25 years online.
We work working closely with our advertisers, offering ongoing support and flexibility, and cultivating and adjusting our offer to meet evolving needs and emerging challenges.
To all our advertisers, past and present: thank you! Your contribution has not only ensured our success but has also shaped our story.
Let’s keep going!
Would you like to partner with Forkliftaction to reach your marketing objectives. Reach out today and tell us what you need! We work with all sorts of materials handling companies big and small.
Read more about our offer in our media kit.