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Build your brand authority where industry decision makers find their edge
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Over 73,500+ business subscribers use Forkliftaction.com to learn about the latest developments and solutions in materials handling so that they can make educated decisions for their fleet and operations.

They frequently return to the platform to find news, latest products and technologies, industry contacts, business and troubleshooting advice, job opportunities, machinery sales and more.

Build recognition and awareness for your brand amongst this highly focused and niche materials handling audience:

  • Around 85% of Forkliftaction subscribers are decision makers
  • Forkliftaction.com records an average of 1,000,000+ monthly web visits
  • Industry respected weekly news mailing with 34% open-rate

Our flexible campaigns offer an effective mix of high-impact advertising formats boosted by exclusive technical features designed to increase your exposures and maximise your advertising conversions.

Enjoy more reach for less spend with our clever competitive pricing that delivers savings on repeat inserts alongside generous volume discounts.

For more information and audience statistics: DOWNLOAD OUR LATEST MEDIA KIT

Here's what our advertisers say:

The cooperation with Forkliftaction has been exceptional. It's always a pleasure to work with specialists who know the inside out of the industry

Ane Miren Elorza, Communications Specialist
Konecranes, Business Unit Lift Trucks

At Linde Material Handling, we appreciate Forkliftaction for its competent and informative reporting and its global perspective. Forkliftaction is one of the few industry media with a transnational readership.

Heike Oder, Head of Trade Press
Linde Material Handling

Thanks to advertising with Forkliftaction, we have received inquiries and more and more people are aware of Ningbo Ruyi Joint Stock Co.,Ltd, which fits with our company's goal to go global and let the world know more about the benefits of our Xilin brand.

Michille Shi, Vice General Manager Sales
Ningbo Ruyi Joint Stock Co.,Ltd

Although our partnership with Forkliftaction is still relatively new, the experience has been thoroughly positive. The team is incredibly supportive, friendly, and responsive — making the process of advertising straightforward and effective. We’ve appreciated their proactive communication and industry insight and look forward to growing our presence further with their platform.

Nicole Rimensberger, Head of Marketing
maxwell+spark

Thanks to advertising with Forkliftaction, GemOne has experienced a significant enhancement in our online presence. Working with Forkliftaction has enabled us to boost engagement with our targeted audience, resulting in an increase in information requests and downloads of valuable materials from our website. Forkliftaction has consistently delivered outstanding results, helping us to effectively connect with the right audience.

Justine Lootens, CEO
GemOne

I know I can count on them. They give valuable suggestions on the campaign planning, and to publish content is as easy as abc, as they take care of the material layout and check links. This is a great support.

Annalisa Castellini, Marketing Manager
Bolzoni S.p.A.

View more on our Testimonials page

Global Industry News
edition #1258 - 27 November 2025
In this week’s Forkliftaction News , we report on Hyster-Yale laying off staff in the US amid what it describes as “challenging market conditions”... Continue reading
Upcoming industry events …
December 4–7, 2025 - Goyang, Korea, Republic Of
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Fact of the week
According to studies published in the English Journal of Medicine, the impact of daylight savings is revealed by a 24% increase in heart attacks on the Monday following the spring shift forward. When clocks move back in autumn, heart attacks drop by about 21%, suggesting that loss of sleep is an important driver.
UN Forklift FBRS15KQZ2
HANGZHOU, Zhejiang, China
New - Sale
UN Forklift FGL25T
HANGZHOU, Zhejiang, China
New - Sale