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Over 74,000+ business subscribers use Forkliftaction.com to learn about the latest developments and solutions in materials handling so that they can make educated decisions for their fleet and operations.

They frequently return to the platform to find news, latest products and technologies, networking and new industry contacts, business and troubleshooting advice, machinery sales and more.

Build recognition and awareness for your brand amongst this highly focused and niche materials handling audience:

  • Around 85% of Forkliftaction subscribers have decision making power
  • Industry respected weekly news mailing with 30% open rate
  • 49% subscribers are materials handling end-users (owners / fleet managers)

Our all-inclusive advertising offer gives you everything you need to reach your objectives. From planning an effective campaign with a range of textual, display and video options, to offering compelling content marketing opportunities. We can even help you create your advertising assets with industry-specific copywriting and banner design services.

Our high-impact advertising formats are further boosted by exclusive technical features designed to accelerate multi-path conversions and strengthen brand attribution.

Enjoy more reach for less spend with our clever competitive pricing that delivers savings on repeat inserts alongside generous volume discounts. And if you are new to Forkliftaction, ask about our first-time advertiser discounts!

In an industry defined by rapidly shifting market dynamics, and an increasingly fragmented and AI-informed media landscape, Forkliftaction continues to serve as a trusted authority, delivering high-quality information and resources to the people that are driving the materials handling sector forward.

We continue to work with our advertisers' needs, providing them with new formats and features that allow them to connect with their target audience and develop their brand identity market wide.

For more information and audience statistics: DOWNLOAD OUR LATEST MEDIA KIT

Here's what our advertisers say:

Thanks to advertising with Forkliftaction, we have received inquiries and more and more people are aware of Ningbo Ruyi Joint Stock Co.,Ltd, which fits with our company's goal to go global and let the world know more about the benefits of our Xilin brand.

Michille Shi, Vice General Manager Sales
Ningbo Ruyi Joint Stock Co.,Ltd

I know I can count on them. They give valuable suggestions on the campaign planning, and to publish content is as easy as abc, as they take care of the material layout and check links. This is a great support.

Annalisa Castellini, Marketing Manager
Bolzoni S.p.A.

Thanks to advertising with Forkliftaction, GemOne has experienced a significant enhancement in our online presence. Working with Forkliftaction has enabled us to boost engagement with our targeted audience, resulting in an increase in information requests and downloads of valuable materials from our website. Forkliftaction has consistently delivered outstanding results, helping us to effectively connect with the right audience.

Justine Lootens, CEO
GemOne

At Linde Material Handling, we appreciate Forkliftaction for its competent and informative reporting and its global perspective. Forkliftaction is one of the few industry media with a transnational readership.

Heike Oder, Head of Trade Press
Linde Material Handling

The cooperation with Forkliftaction has been exceptional. It's always a pleasure to work with specialists who know the inside out of the industry

Ane Miren Elorza, Communications Specialist
Konecranes, Business Unit Lift Trucks

After advertising with Forkliftaction.com, we got many enquiries regarding interest to be our distributor. Mostly from Europe and USA but including a few in ASEAN. We feel that the advertisement was useful and good for market expansion.

Lawrence Xu, Assistant Sales Manager
Resonac Asia Pacific Pte Ltd.

View more on our Testimonials page

Upcoming industry events …
November 10-12, 2026 - Marina Bay Sands, Singapore
September 16-18, 2026 - Guangzhou, China
Fact of the week
The largest butterfly in the world is the Queen Alexandra's Birdwing (ornithoptera alexandrae), with a wingspan of up to 31cm (just over 12 inches). It is an endangered species only found in Papua New Guinea.
Terberg RT223
Balling, Denmark
Used - Sale
Taylor TT300
Coraopolis, Pennsylvania, United States
Used - Sale & Hire
USD98,500
Global Industry News
edition #1301 - 1 October 2026
Forkliftaction News is excited to launch our Big Picture Interviews. In this thought-provoking series, we ask industry leaders for their insights on current market dynamics. In this week’s interview , Ralph Cox, Toyota Material Handling Europe’s SVP market operations, talks about why lean manufacturing and automation go hand-in-hand. Keep an eye out for the fortnightly interviews... Continue reading