Below zero. Above standard. Exide Technologies collaboration with JS Davidson: case study

Advertisement
- 26 Jun 2025 ( #1236 )
4 min read

Exide Technologies has built a successful partnership with JS Davidson, a British company specializing in temperature-controlled storage, packing, and global distribution services.


The case

Project:

Transforming JS Davidson’s forklift fleet with Gel Tensor batteries

Customer/Project:

JS Davidson, Peterborough, Cambridgeshire, Great Britain

Installed system:

Gel Tensor batteries

Installed battery capacity:

  • 6 x 24V 380 Ah
  • 6 x 48V 750 Ah
  • 4 x 48V 870 Ah

Installation date:

2021


Handling a wide range of chilled, frozen and ambient goods, JS Davidson plays a key role in keeping supply chains running smoothly. With operations built around precision, flexibility and time-sensitive logistics, the company depends on reliable, high-performance equipment to meet its customers’ needs without disruption.

 

 

The scenario

In 2021, JS Davidson faced operational challenges with its existing lead-acid battery solutions. These batteries required regular maintenance, including water topping and frequent replacements, which became a significant burden on the company’s resources and operational efficiency.

Consequently, John Davidson, the owner of JS Davidson, sought a battery technology that could provide longevity, streamline operations, improve performance in cold environments and reduce overall maintenance costs.

 

The solution

Exide Technologies introduced JS Davidson to the Gel Tensor battery, an innovative solution specifically designed to excel in demanding environments, such as cold storage facilities.

Key features of the Gel Tensor battery include:

  • Maintenance-free design: Eliminating the need for water topping or cleaning, saving time and reducing disruptions.
  • Cold environment optimization: Advanced copper stretch metal technology ensures superior performance in low-temperature settings.
  • Opportunity charging capability: Enables charging during downtime without requiring a full eight-hour cycle, enhancing flexibility and efficiency.
  • Sustainability: Gel Tensor batteries are 20 % more energy-efficient than traditional lead-acid batteries, contributing to reduced energy consumption and lower costs.

After an energy consultation, the usage profile of JS Davidson’s equipment – averaging 1,000 to 1,200 hours annually – proved to be an ideal match for the Gel Tensor battery’s capabilities.

 

 

The results

The transition to Gel Tensor batteries has transformed JS Davidson’s fleet and operations. Key outcomes include:

Cost savings: Eliminating spare batteries and cutting energy bills by around 20 % significantly reduced the fleet’s total cost of ownership.

Improved efficiency: Opportunity charging minimized downtime and simplified fleet operations.

Enhanced safety: Removing battery changes reduced health and safety risks associated with traditional setups.

Customer satisfaction: John Davidson praised the Gel Tensor technology, calling it a ‘game-changer’ for the business.

 

 

A perfect match

Four years on, the relationship between JS Davidson and Exide Technologies remains strong. The company’s fleet now exclusively specifies Gel Tensor batteries for new truck purchases. This highlights a vote of confidence in Exide and Tensor, the Gel Tensor technology and its long-term reliability.

In addition to operational and financial benefits, the move aligns with the company’s sustainability goals. The energy-efficient Gel Tensor batteries contribute to greener operations without compromising performance or recyclability.

This project marks the first successful implementation of Gel Tensor batteries in a cold storage environment by Exide Technologies. It sets a precedent for future installations and reinforces the company’s commitment to delivering innovative, reliable, and sustainable energy solutions – energizing a new world.

About JS Davidson

JS Davidson was highly satisfied with the performance of the Gel Tensor batteries and the improvements they brought to daily operations:

“Following an extensive review of our operational requirements by Exide, we were presented with the Gel Tensor product and a detailed proposal of what the benefits would be by switching to this product.

“The Gel Tensor product has exceeded our expectations and is lasting a 16-hour shift with an eight-hour charge every day. We are finding the harder we use the product the better it performs. There is also the added benefit of no battery changes increasing the number of pallets moved over the 16-hour period. We are delighted with the product and all new equipment being ordered have the Gel Tensor product as part of their specification.”

John Davidson, Managing Director

 


About Exide Technologies

Exide Technologies, headquartered near Paris, France, is a leading provider of advanced energy storage solutions for the automotive and industrial markets. It designs, manufactures and markets today’s and next-generation battery technologies used across a wide range of applications, from automotive and off-road to material handling, stationary, rail and defense. Exide Technologies serves the global markets with leading battery technologies, know-how & added-value services under many well-known brands.

As an original equipment manufacturer to leading automotive and industrial equipment manufacturers, Exide Technologies has been involved in many of the significant breakthrough energy-storage developments that are enabling innovation across the markets. With two R&D facilities, 10 production plants and three recycling plants in Europe, Exide is committed to high quality engineering, manufacturing and recycling, and energizes the world with the most efficient energy solutions, helping customers maximize productivity and performance. Exide Technologies is serving the markets with products and services of an annual value of ~1,5bn Euro.

Get in touch with Exide Technologies
  • Thank You

  • Someone will contact you soon.
This message will be sent directly to the advertiser
To learn more about impactful advertisements: download our media kit
The article on this page is supplied by and shown on behalf of an advertiser and does not in any way represent the views of Forkliftaction. The originators take full responsibility for their content. We advise you to contact the advertiser directly for any matters concerning this article.
Words of support …

Undoubtedly, peer experience plays a crucially important role in our industry and it is extremely valuable for us to be part of the platform, where industry professionals, as well as end users can discuss and learn more about the materials handling world.

Alexandra Artemova, Marketing Specialist - Rocla AGV Solutions
Upcoming in the editorial calendar
WIRELESS CHARGING
Aug 2025
MANAGING MIXED FLEETS
Oct 2025

Are you recruiting? Find your ideal candidate among a diverse range of materials handling professionals:

Forkliftaction's JOB MARKET

Inside The News
As June comes to a close, the month when our sector recognises National Forklift Safety Day , the United Kingdom’s Association of Industrial Truck Trainers (AITT) has issued a timely reminder of the need to ensure any staff training is fully accredited... Continue reading
US confidence index rises sharply Washington, DC, United States
Upcoming in the editorial calendar
WIRELESS CHARGING
Aug 2025
MANAGING MIXED FLEETS
Oct 2025
Inside The News
As June comes to a close, the month when our sector recognises National Forklift Safety Day , the United Kingdom’s Association of Industrial Truck Trainers (AITT) has issued a timely reminder of the need to ensure any staff training is fully accredited... Continue reading
Words of support …

I know I can count on them. They give valuable suggestions on the campaign planning, and to publish content is as easy as abc, as they take care of the material layout and check links. This is a great support.

Annalisa Castellini, Marketing Manager - Bolzoni S.p.A.
US confidence index rises sharply Washington, DC, United States

Are you recruiting? Find your ideal candidate among a diverse range of materials handling professionals:

Forkliftaction's JOB MARKET

Upcoming industry events …
July 9-10, 2025 - Birmingham, United Kingdom
October 21-23, 2025 - Panama City, Panama
Inside The News
As June comes to a close, the month when our sector recognises National Forklift Safety Day , the United Kingdom’s Association of Industrial Truck Trainers (AITT) has issued a timely reminder of the need to ensure any staff training is fully accredited... Continue reading
Words of support …

Thanks to advertising with Forkliftaction, we have received inquiries and more and more people are aware of Ningbo Ruyi Joint Stock Co.,Ltd, which fits with our company's goal to go global and let the world know more about the benefits of our Xilin brand.

Michille Shi, Vice General Manager Sales - Ningbo Ruyi Joint Stock Co.,Ltd

Are you recruiting? Find your ideal candidate among a diverse range of materials handling professionals:

Forkliftaction's JOB MARKET

Upcoming in the editorial calendar
WIRELESS CHARGING
Aug 2025
MANAGING MIXED FLEETS
Oct 2025