The Forkliftaction Team

Jules Gatfield
Jules Gatfield
Customer service officer
Hi, I'm Jules, and I do a lot of the administrative tasks for Forkliftaction. I have qualifications in Human Resource Management and Video Game Design, neither of which get much use these days, but were a lot of fun at the time. I enjoy what I do here and working with my colleagues and our clients.
Jolie Booth
Jolie Booth
Digital advertising manager (North America & Australasia)
I have worked in media and advertising for over 10 years now. After completing a degree in screen production at Griffith University I found myself in a number of different media agency roles and my most recent before Forkliftaction was in advertising at Channel Nine, Australia. I have since had two children and my spare time is spent with my husband and kids. I love the beach, reading, writing, film, television and travelling!
Patrick Chin
Patrick Chin
Digital advertising manager (Asia)
I speak Mandarin, Cantonese, Malay and English and I enjoy travel and meeting people from around the world. After working in various other industries I am excited that the forklift industry allows me to use my language skills, travel and work closely with many people. I love sport and particularly soccer and golf…..so let's have a game of golf some time.
Rodger Lamb
Rodger Lamb
Digital advertising manager (Latin America & Europe)
In past lives I was an Army logistician / warehouse / fleet Manager and factory and retail shop owner. I enjoy being on the cutting edge of new ideas and inventions… my sports used to be hockey, squash, tennis and ocean sailing but now you are more likely to find me on my bicycles, playing guitar or with a fishing rod in my hand.
Matthew McDonald
Matthew McDonald
Feature writer
I have more than 15 years' experience as a journalist, editor, and copywriter. Apart from materials handling, this work has also covered the manufacturing and architectural sectors. As a journalist with Forkliftaction.com, I see my role as a way to inform businesses about the latest product trends and breakthroughs, while at the same time, learning from some of the industry's leading innovators.
Barbara Adam
Barbara Adam
Editor
I am an experienced writer and editor and have worked extensively in South East Asia as well as Australia. My career has spanned real-time business news, politics, industrial relations, and a stint as the managing editor of a lifestyle magazine. I have written several guidebooks about Vietnam and Vietnamese food, and I run a street food tour company in Vietnam with my husband.
Allan Leibowitz
Allan Leibowitz
Editor at Large
I represent Forkliftaction at industry gatherings and assist with special assignments. I previously spent almost two decades as editor, bringing more than 30 years of international media experience to our team. I have worked in radio, newspapers, magazines and online media in Africa, Europe, Asia and Australasia. In my time at Forkliftaction, I have attended industry events on four continents, facilitated industry panel discussions, visited factories and dealerships around the world.
Rosie Clifford
Rosie Clifford
Marketing manager
I joined the Forkliftaction.com team in June 2010, after working within the retirement industry in sales and marketing. I am a 'people person' and enjoy working with a wide range of people from across the globe. My spare time is filled with family, friends, and my interests: books, films and writing.
Ben Crawford
Ben Crawford
Senior web developer
I began building custom web based business solutions in 2005. Since then I have provided my expertise and IT skills to a number of different companies in various industries. I joined the FLA team as a web developer in July 2013 and have been helping them get the most out of their technology ever since.
Ann Hofmans
Ann Hofmans
Chief executive officer
I started as social worker, jumped to communications and advertising but made the internet my playground in 1996. In 2000 I helped Michael get his ambitious B2B project off the ground. I never thought it would captivate me this long! I am proud of our project and enjoy working with my very skilled colleagues. Away from work I love the outdoors, books, languages, theatre and chocolate.
Melissa Barnett
Melissa Barnett
Journalist/director
I have been the features journalist with Forkliftaction since 2009 and have a background in writing, editing and publishing. The best part of working with Forkliftaction is the Forkliftaction team and the people I have the opportunity to talk to in the international materials handling industry. I believe everyone has an interesting story to tell.
Michael Leu
Michael Leu
Executive director
I started FLA.com in 2000 after being in the forklift industry for 20 years and recognising a need for good quality materials handling news and information. I am very proud of what the Forkliftaction team has achieved in over 20 years of operation. I enjoy travelling, reading and spending time with my family and friends on my cattle property in South East Queensland.
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