The Forkliftaction Team

Jules Gatfield

Customer service officer

Hi, I'm Jules, and I do a lot of the administrative tasks for Forkliftaction. I have qualifications in Human Resource Management and Video Game Design, neither of which get much use these days, but were a lot of fun at the time. I enjoy what I do here and working with my colleagues and our clients.

Jolie Booth

Digital advertising manager (North America & Australasia)

I have worked in media and advertising for over 10 years now. After completing a degree in screen production at Griffith University I found myself in a number of different media agency roles and my most recent before Forkliftaction was in advertising at Channel Nine, Australia. I have since had two children and my spare time is spent with my husband and kids. I love the beach, reading, writing, film, television and travelling!

Patrick Chin

Digital advertising manager (Asia)

I speak Mandarin, Cantonese, Malay and English and I enjoy travel and meeting people from around the world. After working in various other industries I am excited that the forklift industry allows me to use my language skills, travel and work closely with many people. I love sport and particularly soccer and golf…..so let's have a game of golf some time.

Rodger Lamb

Digital advertising manager (Latin America & Europe)

In past lives I was an Army logistician / warehouse / fleet Manager and factory and retail shop owner. I enjoy being on the cutting edge of new ideas and inventions… my sports used to be hockey, squash, tennis and ocean sailing but now you are more likely to find me on my bicycles, playing guitar or with a fishing rod in my hand.

Matthew McDonald

Feature writer

I have more than 15 years' experience as a journalist, editor, and copywriter. Apart from materials handling, this work has also covered the manufacturing and architectural sectors. As a journalist with Forkliftaction.com, I see my role as a way to inform businesses about the latest product trends and breakthroughs, while at the same time, learning from some of the industry's leading innovators.

Angie Kay

Editor

As someone who loves words, ideas and being challenged, I am thrilled to be taking on the role of editor with Forkliftaction. I have spent most of my career working with words, predominantly as a journalist and editor. From local news to international business, there is always a story under the story and that's the nuggets of gold I like to find. My greatest passions are travelling, the beach and music.

Rosie Clifford

Marketing manager

I joined the Forkliftaction.com team in June 2010, after working within the retirement industry in sales and marketing. I am a 'people person' and enjoy working with a wide range of people from across the globe. My spare time is filled with family, friends, and my interests: books, films and writing.

Ben Crawford

Senior web developer

I began building custom web based business solutions in 2005. Since then I have provided my expertise and IT skills to a number of different companies in various industries. I joined the FLA team as a web developer in July 2013 and have been helping them get the most out of their technology ever since.

Ann Hofmans

Chief executive officer

I started as social worker, jumped to communications and advertising but made the internet my playground in 1996. In 2000 I helped Michael get his ambitious B2B project off the ground. I never thought it would captivate me this long! I am proud of our project and enjoy working with my very skilled colleagues. Away from work I love the outdoors, books, languages, theatre and chocolate.

Melissa Barnett

Journalist/director

I have been the features journalist with Forkliftaction since 2009 and have a background in writing, editing and publishing. The best part of working with Forkliftaction is the Forkliftaction team and the people I have the opportunity to talk to in the international materials handling industry. I believe everyone has an interesting story to tell.

Michael Leu

Executive director

I started FLA.com in 2000 after being in the forklift industry for 20 years and recognising a need for good quality materials handling news and information. I am very proud of what the Forkliftaction team has achieved in over 20 years of operation. I enjoy travelling, reading and spending time with my family and friends on my cattle property in South East Queensland.

INTRA-LOG EXPO SOUTH AMÉRICA 2025

September 23-25, 2025 - SÃO PAULO, Brazil

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