ABB launches new robots to Chinese market

News Story
- 10 Jul 2025 ( #1238 ) - Shanghai, China
1 min read
The new robot families - (L to R) Lite+, IRB 1200 and PoWa
The new robot families - (L to R) Lite+, IRB 1200 and PoWa

Swiss-based global automation company ABB Robotics has launched three new robot families which can be used for materials handling applications to the Chinese market.

PoWa is a compact cobot with industrial level speeds up to 5.8 m/s, it is ideal for fast palletising, pick-and-place and machine-tending tasks. 

PoWa has no-code programming and plug-and-play capabilities allowing it to be quickly operational, making it particularly attractive to SMEs.

Lite+ is designed for materials handling and pick-and-place operations, and the IRB 1200 (New Generation) while the IRB 1200, which rounds out the new releases, is designed for assembly and dispensing and other high-precision applications.

Each of these families of robots is now being manufactured at ABB Robotics’ Shanghai Mega Factory, which the company says reinforces both its local investment in China and its full value chain in the country.

“China is the world’s largest robotics market for ABB Robotics,” says Sami Atiya, president of ABB’s Robotics discrete automation business.

“China’s growth in sectors such as electronics and from small and medium-sized businesses is driving the increasing demand for accessible, user-friendly solutions.

“With our new robot families…we are helping new industries and customers automate with new mid-market value propositions.”

ABB says more than 90% of its robots used in China are now manufactured locally with China accounting for more than half of the world’s robot installations in 2023.

Swisslog launches AMR range
Swisslog launches AMR range 21 Aug 2025 - Buchs, Switzerland - 1 min read
Automation briefs
Automation briefs 21 Aug 2025 - 1 min read
Google Cloud collaborates to reduce AMR deployment times
Google Cloud collaborates to reduce AMR deployment times 14 Aug 2025 - Atlanta, GA, United States - 1 min read
Do you have materials handling news? Submit your news here

Showcased in the Virtual Expo

We are delighted to share our exciting website stats for June:
⇒ 1,048,937 web visits - over one million in one month!
⇒ 345,429 unique visitors
⇒ 7,845,629 page views

Looking to reach the materials handling market? We feel Forkliftaction is the right place. We've been partnering with leading brands for 25 years, and we'd love to work with yours. [Download the media kit] to get started.

Words of support …

The cooperation with Forkliftaction has been exceptional. It's always a pleasure to work with specialists who know the inside out of the industry

Ane Miren Elorza, Communications Specialist

Are you recruiting? Find your ideal candidate among a diverse range of materials handling professionals:

Forkliftaction's JOB MARKET

We are delighted to share our exciting website stats for June:
⇒ 1,048,937 web visits - over one million in one month!
⇒ 345,429 unique visitors
⇒ 7,845,629 page views

Looking to reach the materials handling market? We feel Forkliftaction is the right place. We've been partnering with leading brands for 25 years, and we'd love to work with yours. [Download the media kit] to get started.

PREMIUM business

Lift Tek Elecar
Global leader in the design and manufacture of masts, carriages, integral sideshifters & fork positioners.

Are you recruiting? Find your ideal candidate among a diverse range of materials handling professionals:

Forkliftaction's JOB MARKET

We are delighted to share our exciting website stats for June:
⇒ 1,048,937 web visits - over one million in one month!
⇒ 345,429 unique visitors
⇒ 7,845,629 page views

Looking to reach the materials handling market? We feel Forkliftaction is the right place. We've been partnering with leading brands for 25 years, and we'd love to work with yours. [Download the media kit] to get started.

Showcased in the Virtual Expo

Are you recruiting? Find your ideal candidate among a diverse range of materials handling professionals:

Forkliftaction's JOB MARKET