As B2B marketers we know that brand-centred advertising is the cornerstone to any effective, long-term marketing strategy.
Which is why at Forkliftaction we continue to invest in new website developments to bring brand to the forefront of all our advertising products.
Since launching a major website upgrade in 2019, we have continued to roll out technical advancements specifically designed to place your brand in the foreground of every story you share in text, images and video.
Knowing how these developments underpin our digital advertising is a key to understanding why Forkliftaction advertising works so well.
Strengthening the link between product and brand
No matter how exciting the product or arresting the advertisement, if your audience can’t recall your brand in the future (or if they mistakenly connect your product to a competitor) your advertising can't work effectively.
As an advertiser on Forkliftaction wherever you are seen — in your advertorials, internally retargeted content, and the multiple places on the website that index your content — your brand is prominent and accessible.
This is owed to the addition of our newly developed business (contact) card, which features your logo and all your communication channels together in one neat and widely accessible form.
This sophisticated feature essentially follows the user around the website wherever you are mentioned.
"Thanks to advertising with Forkliftaction, we have received inquiries and more and more people are aware of Ningbo Ruyi Joint Stock Co.,Ltd, which fits with our company's goal to go global and let the world know more about the benefits of our Xilin brand."
- Michille Shi, Vice General Manager Sales - Ningbo Ruyi Joint Stock Co.,Ltd
Seamless contact for better conversions
Integrated throughout all your advertising our business card serves two important advertising functions. It ensures your brand is remembered alongside every solution you share, while simultaneously making contact with your company seamless.
In fact, after the launch of this development we have seen a marked improvement in measurable conversions for our customers, with the card doing the job of boosting trust for the user by serving them their pick from your multiple contact channels.
"Forkliftaction is our go to for online advertising. We always get excellent results in terms of impressions and clicks, and quite often potential leads mention seeing our content on the site, as the reason they got in contact."
- Rachael Tracey, Marketing Coordinator - Mobicon Systems
Expanding your advertising real estate and frequency
We respect the vital role that our advertisers play in bringing the latest top solutions to our business audience, 85% of whom are decision makers.
That’s why we continue to roll out website improvements that focus on making your advertisements extensively accessible, from multiple highly visible places on the website, and alongside direct lines of contact to your company.
Sophisticated internal retargeting. Regional dashboards showing the user what’s current in their market. Cleverly integrated indexes acting as pathways to all your key content.
All these features have been recently developed or improved and are examples of the many ways the Forkliftaction platform places your advertising in front of as many eyes as possible. And with this added frequency our audience receives every opportunity to engage with your company.
"Thanks to advertising with Forkliftaction, GemOne has experienced a significant enhancement in our online presence. Working with Forkliftaction has enabled us to boost engagement with our targeted audience, resulting in an increase in information requests and downloads of valuable materials from our website…”
- Justine Lootens, CEO - GemOne
In today’s increasingly saturated market it has never been so important to place brand front and centre of all your advertising. This is where Forkliftaction excels.
We work hard to give your brand the best possible chance of being remembered by a niche audience of 70,000+ materials handling professionals.
To find out more about our audience or media offering
Download our new media kit today
Questions? Reach out to Forkliftaction via this form ↓ or email your regional sales representative.