Guan Chong is using a range of Crown materials handling equipment

Cocoa processor Guan Chong is using Crown materials handling equipment to help keep up with the world's growing appetite for chocolate. Guan Chong exports its products to Europe, the Middle East, China, Japan and other Asian countries from its facility in Pasir Gudang, Johor, Malaysia.

The company has been using Crown RMD and RD Series reach trucks, PE Series rider pallet trucks and CG Series LPG counterbalance forklifts for over 10 years and plans to continue expanding its operations with the brand because of the equipment's reliability, efficiency and safety.

The company rents its equipment from Crown to best match staff numbers in busy periods.

Assistant logistics and warehouse manager Tenh Swee Kheng says the use of Crown materials handling equipment, which includes highly efficient pantograph-equipped double-deep reach trucks, has resulted in substantial efficiency increases across Guan Chong's operations.

"Using Crown lift trucks has added more than 50% to our capacity, so it creates a lot of savings in materials handling. We have a number of these units in our warehouse and they are helping our operation to run more smoothly.

"Guan Chong will be adding Crown equipment in its next facility, planned for Indonesia," he adds.

Guan Chong began operations in the early 1980s, originally trading cocoa beans, then processing cocoa in its first factory in Muar, Johor. The company is one of the major cocoa processors in Malaysia.