Cascade reports loss, views industry status

News Story
- 8 Apr 2010 ( #456 ) - Fairview, OR, United States
3 min read
Attachments maker Cascade Corp is projecting slow industry growth for 2010 in North America and Asia Pacific, a relatively flat European market and improvement in China at a rate comparable to that country's gross domestic product growth.

"It should be noted that lift truck shipments and order rates in China have already recovered to their historic highs experienced" in early 2008, says Robert C Warren Jr, chief executive officer and president of Fairview-based Cascade.

"We believe the markets in North America and (the) Asia Pacific will experience growth at a slow, gradual pace during the upcoming year," Warren noted during a 31 March conference call. "The European market seems to have bottomed out and will remain relatively flat through (2010), but we expect to see some (industry) recovery in (2011)."

For the fiscal year ended 31 January in 2010, Cascade sales fell 41% to USD314.4 million from USD534.2 million, and the business recorded a bottom-line loss of $38.6 million versus a profit of USD1.3 million the previous year.

"During fiscal 2010, we incurred USD30 million in restructuring costs as a result of the termination of manufacturing operations in Germany, France and the Netherlands," Warren says. "Approximately 70% of the total restructuring costs were cash-related, and 30% were non-cash costs, such as write-downs."

A security filing says Cascade seeks to sell properties occupying 162,000 square feet (14,580 sqm) in Almere, the Netherlands, at one time Cascade's European headquarters; 81,000 square feet (7,290 sqm) in Schalksmühle, Germany, near Hagen; 37,000 square feet (3,330 sqm) in La Machine, France; and 12,000 square feet (1,080 sqm) in Ancenis, France.

Warren adds: "Our restructuring activities have put us in a position to achieve improved financial results. . . . At this time, we do not anticipate incurring any significant restructuring costs during fiscal 2011, although we will continue to review our existing production capacity and look for further opportunities to improve our global operations."

Cascade is restructuring its marketing organisation "to make sure we are covering the market for our new supply chain adequately and be more efficient at how we're spending our (selling, general and administrative) marketing dollars there," Warren says. "I would say that you're going to see an improvement in what we're able to do more on the material handling product coming out of Verona (Italy). As we get lower costs, source components in labor and efficiency out of that facility, we're going to be seeing margins we didn't get to see up in Holland."

Warren expresses confidence "as we're looking at what some of the replacement costs locally have been over what we had in northern Europe."

In March, Cascade signed a corrective-action agreement with the Ohio Environmental Protection Agency outlining a comprehensive remediation plan at the firm's Springfield, Ohio facility. A consent order that was signed in 1994 required installation of remediation systems for the clean-up of groundwater contamination. The new agreement allows Cascade "to proceed in our future cleanup" at the facility, probably through 2019, Warren says. Cascade incurred a USD1.3 million environmental charge to cover the planned activities.

Cascade reports 1,700 fulltime employees as of 31 January, down from 2,000 as of 31 March 2009. Warren reports the total headcount reduction was "about 475 to 500", with some individuals still in the process of leaving the company.

Cascade has employees working in 26 locations in 17 countries and manufactures products "used in nearly every industry worldwide that uses lift trucks" and allows the forklifts "to carry, position and deposit various types of loads", Warren says. "A smaller portion of our products are for construction vehicles, such as tool carriers and skid steer loaders. Approximately 60% of our products are sold through retail dealers. The remaining products are sold directly to global manufacturers, names such as Hyster, Toyota, Kion, Mitsubishi, Yale, Komatsu, Hefei, Ingersoll Rand, Caterpillar and Nissan."

Cascade's largest competitor is Bolzoni SpA of Casoni di Podenzano, Italy. Warren says Bolzoni has about 15% of the North American market where it has operated for about 20 years, 50% of the European market and 30% of the total world market.
Interroll completes Indian acquisition
Interroll completes Indian acquisition 12 Sep 2024 - Sant'Antonino, Switzerland - 1 min read
Jungheinrich records ‘resilient’ results
Jungheinrich records ‘resilient’ results 16 Aug 2024 - Hamburg, Germany - 1 min read
KION narrows revenue forecast
KION narrows revenue forecast 8 Aug 2024 - Frankfurt, Germany - 1 min read
Previously about:
Meet Cascade's Jim Faran, Your Go-To Forklift Guy Advertisement - 21 Aug 2025 - 1 min read
Smarter Handling: Cascade’s Newest Efficient Tech Advertisement - 1 May 2025 - 4 min read
CeMAT exhibitors upbeat about technology News Story - 8 Aug 2024 - Melbourne, VIC, Australia - 10 min read
Hyster expands A Series counterbalance range News Story - 18 Sep 2025 - Cleveland, OH, United States - 1 min read
Briefs News Story - 10 Jul 2025 - 1 min read
Hyster launches new electric empty container handler News Story - 3 Jul 2025 - United Kingdom - 1 min read
KION narrows revenue forecast News Story - 8 Aug 2024 - Frankfurt, Germany - 1 min read
Linde brings two new models to US market News Story - 4 Jul 2024 - Summerville, SC, United States - 1 min read
Kion to manufacture FoxBots News Story - 9 May 2024 - Summerville, SC, United States - 1 min read
Komatsu unveils sodium-ion powered forklift News Story - 14 Mar 2024 - Tokyo, Japan - 1 min read
Komatsu buys American Battery Solutions News Story - 23 Nov 2023 - Chicago, IL, United States - 1 min read
Forklift driver dies after airport accident News Story - 7 Sep 2023 - Boston, MA, United States - 1 min read
Coates Indonesia sale confirmed News Story - 29 Aug 2024 - Indonesia, Indonesia - 1 min read
Mitsubishi launches big electrics News Story - 8 Aug 2024 - Thame, United Kingdom - 1 min read
Astonish chooses Mitsubishi forklifts for warehouse News Story - 16 May 2024 - Bradford, United Kingdom - 2 min read
UK 3PL Knowles Logistics electrifies fleet News Story - 4 Sep 2025 - Wimblington, United Kingdom - 1 min read
Briefs News Story - 15 May 2025 - 2 min read
Toyota moves to settle US emissions case News Story - 24 Apr 2025 - San Francisco, CA, United States - 2 min read
Yale launches forklift automation portal News Story - 20 Mar 2025 - Chicago, IL, United States - 1 min read
Briefs News Story - 6 Feb 2025 - 1 min read
Yale launches new UX series News Story - 16 Aug 2024 - Wokingham, United Kingdom - 1 min read
Do you have materials handling news? Submit your news here
Inside The News
In this week’s Forkliftaction News we report on the recent IMHX event in Birmingham with coverage of new product launches, key themes and observations from those attending. We also name the winners of the 2025 Archies Awards, held in conjunction with IMHX... Continue reading

"During these 10 years, Hangcha has seen remarkable growth: revenue surged 3.6 times to ¥16.49 billion (2024), we established 18 overseas subsidiaries, pioneered industry-leading lithium forklifts and intelligent logistics solutions and significantly elevated our global brand. We deeply appreciate Forkliftaction's effective platform and unwavering support." - Kelly Xu, Marketing Specialist - Zhejiang HANGCHA Imp. & Exp. Co.,Ltd. 

Thanks for your support! Read the full testimonial & more industry messages ♥ here.

Words of support …

After advertising with Forkliftaction.com, we got many enquiries regarding interest to be our distributor. Mostly from Europe and USA but including a few in ASEAN. We feel that the advertisement was useful and good for market expansion.

Lawrence Xu, Assistant Sales Manager

Are you recruiting? Find your ideal candidate among a diverse range of materials handling professionals:

Forkliftaction's JOB MARKET

"During these 10 years, Hangcha has seen remarkable growth: revenue surged 3.6 times to ¥16.49 billion (2024), we established 18 overseas subsidiaries, pioneered industry-leading lithium forklifts and intelligent logistics solutions and significantly elevated our global brand. We deeply appreciate Forkliftaction's effective platform and unwavering support." - Kelly Xu, Marketing Specialist - Zhejiang HANGCHA Imp. & Exp. Co.,Ltd. 

Thanks for your support! Read the full testimonial & more industry messages ♥ here.

PREMIUM business

Lift Tek Elecar
Global leader in the design and manufacture of masts, carriages, integral sideshifters & fork positioners.

Are you recruiting? Find your ideal candidate among a diverse range of materials handling professionals:

Forkliftaction's JOB MARKET

"During these 10 years, Hangcha has seen remarkable growth: revenue surged 3.6 times to ¥16.49 billion (2024), we established 18 overseas subsidiaries, pioneered industry-leading lithium forklifts and intelligent logistics solutions and significantly elevated our global brand. We deeply appreciate Forkliftaction's effective platform and unwavering support." - Kelly Xu, Marketing Specialist - Zhejiang HANGCHA Imp. & Exp. Co.,Ltd. 

Thanks for your support! Read the full testimonial & more industry messages ♥ here.

PREMIUM business

Lift Tek Elecar
Global leader in the design and manufacture of masts, carriages, integral sideshifters & fork positioners.

Are you recruiting? Find your ideal candidate among a diverse range of materials handling professionals:

Forkliftaction's JOB MARKET