Astonish chooses Mitsubishi forklifts for warehouse

News Story
- 16 May 2024 ( #1179 ) - Bradford, United Kingdom
2 min read
Astonish decided double deep racking was the way to go
Astonish decided double deep racking was the way to go

British cleaning products maker Astonish added a fleet of eight Mitsubishi materials handling machines to its new warehouse in West Yorkshire.

After consulting with Mitsubishi Forklift Trucks, Astonish equipped its warehouse with Mitsubishi RB series double-deep reach trucks, EDiA 3-wheel counterbalance forklifts and PREMiA power pallet jacks.

Astonish has been one of the fastest-growing cleaning products companies in the United Kingdom over the past 50 years, undergoing numerous expansions and site relocations. 

With its latest move the company wanted to future-proof its operations.

Simon Burrows, warehouse and logistics director at Astonish, says: “The business has gone from strength to strength and the massive growth we’ve experienced has meant that moving into this new space was essential. And we were determined to get it absolutely right. 

“The Mitsubishi Forklift Trucks specialists helped us every step of the way, from modelling different solutions for the layout of the warehouse right through to supplying us with a complete materials handling package.”

A key component in the new facility is the use of double deep racking. 

Tim Jones of Mitsubishi Forklift Trucks explains: “When we began discussions the customer expectation was that we would recommend the use of VNA (very narrow aisle) trucks but after detailed modelling it quickly became clear the double-deep was the way to go.”

Burrows says: “The team came in and showed us how it would save us space, enabling us to operate with narrower aisles and fit more racking and more stock into the storage space in both warehouse and production areas.”

The warehouse also has a fleet management system that ensures the equipment is properly maintained and operated with care by identifying impacts and encouraging safe operation.

“The result is less damage to premises, products and the trucks themselves,” Burrows says.

“Our primary focus in setting up both production and warehousing areas was to standardise and simplify everything that we do so that we can focus on other aspects of the business.

“The whole package has allowed us to achieve that.” 

Noblelift’s Future Factory construction ahead of schedule
Noblelift’s Future Factory construction ahead of schedule 17 Apr 2025 - Shanghai, China - 1 min read
Prolift secures new warehouse
Prolift secures new warehouse 27 Feb 2025 - Dublin, Ireland - 1 min read
Hangcha to open new hydrogen production facility
Hangcha to open new hydrogen production facility 5 Dec 2024 - Tianjin, China - 1 min read
Previously about:
Coates Indonesia sale confirmed News Story - 29 Aug 2024 - Indonesia, Indonesia - 1 min read
Mitsubishi launches big electrics News Story - 8 Aug 2024 - Thame, United Kingdom - 1 min read
Mitsubishi dealer defends diesel as new model launched News Story - 2 May 2024 - West Midlands, United Kingdom - 1 min read
Mitsubishi dealer defends diesel as new model launched News Story - 2 May 2024 - West Midlands, United Kingdom - 1 min read
Mitsubishi UK unveils new electric counterbalance forklifts News Story - 1 Feb 2024 - Thame, United Kingdom - 1 min read
Product news News Story - 14 Oct 2021 - 3 min read
Do you have materials handling news? Submit your news here

“Over the years, your platform has played a key role in expanding our global presence — connecting us with industry professionals and promoting our advanced products, including our 50T electric forklift...Forkliftaction has helped us stay informed and competitive in a rapidly evolving market…”  - Bill Cai, Director, Overseas Division, Fujian Southchina Heavy Machinery Manufacture Co., Ltd

Thanks for your support! Read the full testimonial & more industry messages ♥ here.

Words of support …

I know I can count on them. They give valuable suggestions on the campaign planning, and to publish content is as easy as abc, as they take care of the material layout and check links. This is a great support.

Annalisa Castellini, Marketing Manager

Are you recruiting? Find your ideal candidate among a diverse range of materials handling professionals:

Forkliftaction's JOB MARKET

“Over the years, your platform has played a key role in expanding our global presence — connecting us with industry professionals and promoting our advanced products, including our 50T electric forklift...Forkliftaction has helped us stay informed and competitive in a rapidly evolving market…”  - Bill Cai, Director, Overseas Division, Fujian Southchina Heavy Machinery Manufacture Co., Ltd

Thanks for your support! Read the full testimonial & more industry messages ♥ here.

Inside The News
As part of Forkliftaction’s 25th anniversary celebrations, we have dug into the archive and, over the next year, will be highlighting a carefully curated selection of historical stories we have published over this time... Continue reading

PREMIUM business

Bolzoni SpA (Group HQ)
Manufacturer of Lift Truck Attachments, Forks and Lift Tables, with the most extensive range in the market.

Are you recruiting? Find your ideal candidate among a diverse range of materials handling professionals:

Forkliftaction's JOB MARKET

PREMIUM business

Combilift Ltd
Manufactures world class 4-way Handling Solutions

Are you recruiting? Find your ideal candidate among a diverse range of materials handling professionals:

Forkliftaction's JOB MARKET

“Over the years, your platform has played a key role in expanding our global presence — connecting us with industry professionals and promoting our advanced products, including our 50T electric forklift...Forkliftaction has helped us stay informed and competitive in a rapidly evolving market…”  - Bill Cai, Director, Overseas Division, Fujian Southchina Heavy Machinery Manufacture Co., Ltd

Thanks for your support! Read the full testimonial & more industry messages ♥ here.