Astonish chooses Mitsubishi forklifts for warehouse

News Story
- 16 May 2024 ( #1179 ) - Bradford, United Kingdom
2 min read
Astonish decided double deep racking was the way to go
Astonish decided double deep racking was the way to go

British cleaning products maker Astonish added a fleet of eight Mitsubishi materials handling machines to its new warehouse in West Yorkshire.

After consulting with Mitsubishi Forklift Trucks, Astonish equipped its warehouse with Mitsubishi RB series double-deep reach trucks, EDiA 3-wheel counterbalance forklifts and PREMiA power pallet jacks.

Astonish has been one of the fastest-growing cleaning products companies in the United Kingdom over the past 50 years, undergoing numerous expansions and site relocations. 

With its latest move the company wanted to future-proof its operations.

Simon Burrows, warehouse and logistics director at Astonish, says: “The business has gone from strength to strength and the massive growth we’ve experienced has meant that moving into this new space was essential. And we were determined to get it absolutely right. 

“The Mitsubishi Forklift Trucks specialists helped us every step of the way, from modelling different solutions for the layout of the warehouse right through to supplying us with a complete materials handling package.”

A key component in the new facility is the use of double deep racking. 

Tim Jones of Mitsubishi Forklift Trucks explains: “When we began discussions the customer expectation was that we would recommend the use of VNA (very narrow aisle) trucks but after detailed modelling it quickly became clear the double-deep was the way to go.”

Burrows says: “The team came in and showed us how it would save us space, enabling us to operate with narrower aisles and fit more racking and more stock into the storage space in both warehouse and production areas.”

The warehouse also has a fleet management system that ensures the equipment is properly maintained and operated with care by identifying impacts and encouraging safe operation.

“The result is less damage to premises, products and the trucks themselves,” Burrows says.

“Our primary focus in setting up both production and warehousing areas was to standardise and simplify everything that we do so that we can focus on other aspects of the business.

“The whole package has allowed us to achieve that.” 

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PREMIUM business

Noblelift
Global leader and manufacturer of high quality electric, lithium-ion, and IC material handling equipment.

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Words of support …

After advertising with Forkliftaction.com, we got many enquiries regarding interest to be our distributor. Mostly from Europe and USA but including a few in ASEAN. We feel that the advertisement was useful and good for market expansion.

Lawrence Xu, Assistant Sales Manager - Resonac Asia Pacific Pte Ltd.

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See the highlights from Stuttgart so far in our LogiMAT 2025 Gallery, where we can see exhibitors have enjoyed a strong start to the global event this year.

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And after the show don't miss our exclusive LogiMAT 2025 news coverage.

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There are some clear themes emerging from LogiMAT 2025. Chief among these are electrification and automation, with AGVs proving one of the most-exhibited product types at the show... Continue reading

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Tailift Material Handling USA Inc
Part of Toyota Industries Group - Leading manufacturer of High-quality machines.

Are you recruiting? Find your ideal candidate among a diverse range of materials handling professionals:

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See the highlights from Stuttgart so far in our LogiMAT 2025 Gallery, where we can see exhibitors have enjoyed a strong start to the global event this year.

You can share your photos too! Tag us on LinkedIn if you would like to contribute one of your highlights, or submit via our news submission form. 

And after the show don't miss our exclusive LogiMAT 2025 news coverage.