Astonish chooses Mitsubishi forklifts for warehouse

News Story
- 16 May 2024 ( #1179 ) - Bradford, United Kingdom
2 min read
Astonish decided double deep racking was the way to go
Astonish decided double deep racking was the way to go

British cleaning products maker Astonish added a fleet of eight Mitsubishi materials handling machines to its new warehouse in West Yorkshire.

After consulting with Mitsubishi Forklift Trucks, Astonish equipped its warehouse with Mitsubishi RB series double-deep reach trucks, EDiA 3-wheel counterbalance forklifts and PREMiA power pallet jacks.

Astonish has been one of the fastest-growing cleaning products companies in the United Kingdom over the past 50 years, undergoing numerous expansions and site relocations. 

With its latest move the company wanted to future-proof its operations.

Simon Burrows, warehouse and logistics director at Astonish, says: “The business has gone from strength to strength and the massive growth we’ve experienced has meant that moving into this new space was essential. And we were determined to get it absolutely right. 

“The Mitsubishi Forklift Trucks specialists helped us every step of the way, from modelling different solutions for the layout of the warehouse right through to supplying us with a complete materials handling package.”

A key component in the new facility is the use of double deep racking. 

Tim Jones of Mitsubishi Forklift Trucks explains: “When we began discussions the customer expectation was that we would recommend the use of VNA (very narrow aisle) trucks but after detailed modelling it quickly became clear the double-deep was the way to go.”

Burrows says: “The team came in and showed us how it would save us space, enabling us to operate with narrower aisles and fit more racking and more stock into the storage space in both warehouse and production areas.”

The warehouse also has a fleet management system that ensures the equipment is properly maintained and operated with care by identifying impacts and encouraging safe operation.

“The result is less damage to premises, products and the trucks themselves,” Burrows says.

“Our primary focus in setting up both production and warehousing areas was to standardise and simplify everything that we do so that we can focus on other aspects of the business.

“The whole package has allowed us to achieve that.” 

Clark launches new lithium-ion forklift series
Clark launches new lithium-ion forklift series 23 Jul 2026 - Dallas, TX, United States - 1 min read
Boeing staff donation allows charity to buy new forklift
Boeing staff donation allows charity to buy new forklift 26 Feb 2026 - Puget Sound, WA, United States - 1 min read
Cat launches new electric forklift
Cat launches new electric forklift 20 Nov 2025 - Texas, United States - 1 min read
Previously about:
Coates Indonesia sale confirmed News Story - 29 Aug 2024 - Indonesia, Indonesia - 1 min read
Mitsubishi launches big electrics News Story - 8 Aug 2024 - Thame, United Kingdom - 1 min read
Mitsubishi dealer defends diesel as new model launched News Story - 2 May 2024 - West Midlands, United Kingdom - 1 min read
Mitsubishi Forklift Trucks to deliver fleet to UK distribution centre News Story - 15 Jan 2026 - Milton Keynes, United Kingdom - 1 min read
Mitsubishi dealer defends diesel as new model launched News Story - 2 May 2024 - West Midlands, United Kingdom - 1 min read
Mitsubishi UK unveils new electric counterbalance forklifts News Story - 1 Feb 2024 - Thame, United Kingdom - 1 min read
Do you have materials handling news? Submit your news here
Inside The News
In this week’s Forkliftaction News, we report on Jungheinrich’s H1 financial results and the reasons it has adjusted down its EBIT forecast for the year... Continue reading

Now you can partner with Forkliftaction to create compelling media release (advertorial) articles that drive your strategic message while engaging a niche technical audience. 

From concise product profiles to impactful case studies to pitch perfect thought-leadership content, our highly respected journalists have the skills to shape an advertorial narrative that is insightful, authoritative and industry informed.

We are incredibly excited to add copywriting to our full-service B2B advertising offer!
Please reach out for more information + pricing

Words of support …

Undoubtedly, peer experience plays a crucially important role in our industry and it is extremely valuable for us to be part of the platform, where industry professionals, as well as end users can discuss and learn more about the materials handling world.

Alexandra Artemova, Marketing Specialist

Are you recruiting? Find your ideal candidate among a diverse range of materials handling professionals:

Forkliftaction's JOB MARKET

Now you can partner with Forkliftaction to create compelling media release (advertorial) articles that drive your strategic message while engaging a niche technical audience. 

From concise product profiles to impactful case studies to pitch perfect thought-leadership content, our highly respected journalists have the skills to shape an advertorial narrative that is insightful, authoritative and industry informed.

We are incredibly excited to add copywriting to our full-service B2B advertising offer!
Please reach out for more information + pricing

Inside The News
In this week’s Forkliftaction News, we report on Jungheinrich’s H1 financial results and the reasons it has adjusted down its EBIT forecast for the year... Continue reading

PREMIUM business

Shenzhen Wellwit Robotics Co., Ltd
The Largest AMR/AGV ODM/OEM Manufacturer in China.

Are you recruiting? Find your ideal candidate among a diverse range of materials handling professionals:

Forkliftaction's JOB MARKET

Now you can partner with Forkliftaction to create compelling media release (advertorial) articles that drive your strategic message while engaging a niche technical audience. 

From concise product profiles to impactful case studies to pitch perfect thought-leadership content, our highly respected journalists have the skills to shape an advertorial narrative that is insightful, authoritative and industry informed.

We are incredibly excited to add copywriting to our full-service B2B advertising offer!
Please reach out for more information + pricing