Astonish chooses Mitsubishi forklifts for warehouse

News Story
- 16 May 2024 ( #1179 ) - Bradford, United Kingdom
2 min read
Astonish decided double deep racking was the way to go
Astonish decided double deep racking was the way to go

British cleaning products maker Astonish added a fleet of eight Mitsubishi materials handling machines to its new warehouse in West Yorkshire.

After consulting with Mitsubishi Forklift Trucks, Astonish equipped its warehouse with Mitsubishi RB series double-deep reach trucks, EDiA 3-wheel counterbalance forklifts and PREMiA power pallet jacks.

Astonish has been one of the fastest-growing cleaning products companies in the United Kingdom over the past 50 years, undergoing numerous expansions and site relocations. 

With its latest move the company wanted to future-proof its operations.

Simon Burrows, warehouse and logistics director at Astonish, says: “The business has gone from strength to strength and the massive growth we’ve experienced has meant that moving into this new space was essential. And we were determined to get it absolutely right. 

“The Mitsubishi Forklift Trucks specialists helped us every step of the way, from modelling different solutions for the layout of the warehouse right through to supplying us with a complete materials handling package.”

A key component in the new facility is the use of double deep racking. 

Tim Jones of Mitsubishi Forklift Trucks explains: “When we began discussions the customer expectation was that we would recommend the use of VNA (very narrow aisle) trucks but after detailed modelling it quickly became clear the double-deep was the way to go.”

Burrows says: “The team came in and showed us how it would save us space, enabling us to operate with narrower aisles and fit more racking and more stock into the storage space in both warehouse and production areas.”

The warehouse also has a fleet management system that ensures the equipment is properly maintained and operated with care by identifying impacts and encouraging safe operation.

“The result is less damage to premises, products and the trucks themselves,” Burrows says.

“Our primary focus in setting up both production and warehousing areas was to standardise and simplify everything that we do so that we can focus on other aspects of the business.

“The whole package has allowed us to achieve that.” 

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Inside The News
In this week’s Forkliftaction News , we look at how automation continues to be an area of rapid advancement for the materials handling sector, as we saw at LogiMAT 2026, but not everyone is convinced of its value - yet... Continue reading

PREMIUM business

Tailift Material Handling Taiwan Co.,Ltd.
Focused simply for the new era.

Forkliftaction is seeking experts for an upcoming feature on Brownfield Automation.

This is a valuable opportunity to guide users through the introduction of automated solutions to their existing facilities while spotlighting your R&D in a respected editorial.

The contributor sign-on deadline is coming up on May 11th.  

[Reach out today] to express your interest and for contribution information and associated opportunities.

Words of support …

These releases in Forkliftaction are a nice experience for SNDC... We got seven inquiries coming from Canada, USA, Mexico, Israel and Australia (five from retailers, two from machines manufacturers) and we are still in contact with them. I can state that's a success story!

David Massat, Sales Director OEM and Export

Are you recruiting? Find your ideal candidate among a diverse range of materials handling professionals:

Forkliftaction's JOB MARKET

Forkliftaction is seeking experts for an upcoming feature on Brownfield Automation.

This is a valuable opportunity to guide users through the introduction of automated solutions to their existing facilities while spotlighting your R&D in a respected editorial.

The contributor sign-on deadline is coming up on May 11th.  

[Reach out today] to express your interest and for contribution information and associated opportunities.

Inside The News
In this week’s Forkliftaction News , we look at how automation continues to be an area of rapid advancement for the materials handling sector, as we saw at LogiMAT 2026, but not everyone is convinced of its value - yet... Continue reading

Are you recruiting? Find your ideal candidate among a diverse range of materials handling professionals:

Forkliftaction's JOB MARKET

PREMIUM business

Tailift Material Handling Taiwan Co.,Ltd.
Focused simply for the new era.

Are you recruiting? Find your ideal candidate among a diverse range of materials handling professionals:

Forkliftaction's JOB MARKET

Forkliftaction is seeking experts for an upcoming feature on Brownfield Automation.

This is a valuable opportunity to guide users through the introduction of automated solutions to their existing facilities while spotlighting your R&D in a respected editorial.

The contributor sign-on deadline is coming up on May 11th.  

[Reach out today] to express your interest and for contribution information and associated opportunities.