MATEX 2004 - Australia's showcase

News Story
- 10 Jun 2004 ( #161 ) - SYDNEY, Australia
1 min read
Matex 2004 has been and gone, but Forkliftaction.com was there.
A veritable who's who of the Australian forklift and materials handling market attended, but some of the world's largest forklift manufacturers - Yale, Hyster and Crown - were not among the exhibitors.
The general feeling from most forklift exhibitors was that, while opening day, June 1, was mediocre at best, by day two, when Forkliftaction.com attended, pedestrian traffic was good, and some companies reported "off-the-stand" sales.
Nicholas Tossman, a member of the Matex organising committee, said the response from exhibitors and visitors had been "really positive".
While official visitor numbers have not yet been released, Mr Tossman said more than 70% of next year's exhibition space had already sold.
"We had a great show. Everyone's looking forward to next year already," he said.
Matex was one of several shows being run concurrently at Sydney's Convention & Exhibition Centre as part of National Manufacturing Week. While that meant materials handling exhibitors gained many visitors from other exhibitions, exhibitors agreed the industry wants its own show.
"There are too many options, both for companies exhibiting, and industry participants, in Australia right now," one exhibitor said.
Certainly the show missed much of the glitz of international events, but that is a standard trend outside the "big three" world shows - CeMAT, Manutention and IMHX.
Apart from scantily-clad promotional staff roaming the aisles, and Linde's "stop-go" girls, stands were functional rather than flashy.
Materials handling companies present included Red Australia, NTP Forklifts, Westrac, Toyota Industrial, BT Australia, Apex Associates, TVH Australasia, Kalmar Equipment Australia, Adapt-A-Lift, Nomad Lift Trucks, Linde, Flexi-Lift and Fork-Safe International.
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Inside The News
In this week’s Forkliftaction News , we report on a number of product launches including an Auto-Navigation Forklift Robot from Chinese equipment maker Leapting, developed for utility-scale solar construction sites... Continue reading

As any advertiser knows, change is not only unavoidable, it’s vital for growth. How we listen, adapt, and dig in during times of flux contributes to long-term success. And the process is ongoing.

For 26 years we’ve been partnering with some of the biggest brands in materials handling as they (and the industry) thrive through change.

To start your B2B journey with Forkliftaction, home to 74,000+ materials handling insiders: DOWNLOAD YOUR MEDIA KIT TODAY 

Words of support …

At Linde Material Handling, we appreciate Forkliftaction for its competent and informative reporting and its global perspective. Forkliftaction is one of the few industry media with a transnational readership.

Heike Oder, Head of Trade Press

As any advertiser knows, change is not only unavoidable, it’s vital for growth. How we listen, adapt, and dig in during times of flux contributes to long-term success. And the process is ongoing.

For 26 years we’ve been partnering with some of the biggest brands in materials handling as they (and the industry) thrive through change.

To start your B2B journey with Forkliftaction, home to 74,000+ materials handling insiders: DOWNLOAD YOUR MEDIA KIT TODAY 

Inside The News
In this week’s Forkliftaction News , we report on a number of product launches including an Auto-Navigation Forklift Robot from Chinese equipment maker Leapting, developed for utility-scale solar construction sites... Continue reading
Inside The News
In this week’s Forkliftaction News , we report on a number of product launches including an Auto-Navigation Forklift Robot from Chinese equipment maker Leapting, developed for utility-scale solar construction sites... Continue reading

As any advertiser knows, change is not only unavoidable, it’s vital for growth. How we listen, adapt, and dig in during times of flux contributes to long-term success. And the process is ongoing.

For 26 years we’ve been partnering with some of the biggest brands in materials handling as they (and the industry) thrive through change.

To start your B2B journey with Forkliftaction, home to 74,000+ materials handling insiders: DOWNLOAD YOUR MEDIA KIT TODAY