Wholesale rental for Oz dealers

News Story
- 2 Feb 2006 ( #245 ) - BRISBANE, QLD, Australia
1 min read
Steve Cunliffe
Steve Cunliffe
Former TVH Australasia CEO Steve Cunliffe has joined forces with old friend Adrian Martin to rent forklifts to Australian dealers.

Cunliffe is now Martin's business partner in Fork Source, a Rocklea-based forklift specialist company supplying forklift dealers and equipment rental companies with short-term hire.

The pair bought Clontarf-based Forklift Sales Queensland (FSQ) for more than AUD1 million (USD0.75 million) to support the wholesale rental business. FSQ would provide used forklifts for Fork Source's rental fleet, Martin said.

The two companies, to be run as separate businesses, are expected to provide a combined annual turnover of more than AUD5 million (USD3.77 million).

Cunliffe said the concept of wholesale forklift rentals would offer "speedy service" to forklift dealers.

Martin, who established Fork Source in 1999, said his business was evolving and he could no longer do it alone.
"That's (Fork Source) the dearest thing to my heart and we aim to grow it and make it bigger," he said.

Fork Source's rental fleet has about 300 forklifts from Komatsu, Nissan, Nichiyu, Toyota, Mitsubishi, Crown, Hyster, Yale, Nichiyu and Moffett Mounty.
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Hyster
Hyster is a world-leading provider of forklift trucks and services in the materials handling industry.

This week’s dealer announcement from MIMA UK got us thinking about good dealer relationships. We'd like to know:

What are the ingredients of a healthy dealer partnership and a thriving dealer network?

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These releases in Forkliftaction are a nice experience for SNDC... We got seven inquiries coming from Canada, USA, Mexico, Israel and Australia (five from retailers, two from machines manufacturers) and we are still in contact with them. I can state that's a success story!

David Massat, Sales Director OEM and Export

Are you recruiting? Find your ideal candidate among a diverse range of materials handling professionals:

Forkliftaction's JOB MARKET

This week’s dealer announcement from MIMA UK got us thinking about good dealer relationships. We'd like to know:

What are the ingredients of a healthy dealer partnership and a thriving dealer network?

Are you involved in building dealer relationships? We'd love to know your thoughts: drop us a line or two!

Inside The News
Next Thursday is R U OK? Day in Australia , an important opportunity to bring conversations about mental health out into the open and a reminder to check in on those around us, including our colleagues... Continue reading

Are you recruiting? Find your ideal candidate among a diverse range of materials handling professionals:

Forkliftaction's JOB MARKET

This week’s dealer announcement from MIMA UK got us thinking about good dealer relationships. We'd like to know:

What are the ingredients of a healthy dealer partnership and a thriving dealer network?

Are you involved in building dealer relationships? We'd love to know your thoughts: drop us a line or two!

Are you recruiting? Find your ideal candidate among a diverse range of materials handling professionals:

Forkliftaction's JOB MARKET