Following the example of Linde’s World of Material Handling, Haulotte hosted more than 120 customers from around the world at its recent Welcome Home event at its H3 headquarters.

Over two days, the event allowed Haulotte executives to welcome some of their key customers to the new head office.

“Using the Welcome Home theme, we wanted to make this event a time for sociability and interaction with our customers to strengthen the relationships we all have with each other,” says Caroline Prost, operational marketing manager in charge of organising the event.

The gathering included several experiential workshops and allowed Haulotte experts to present new products and solutions, the latest innovations, and share the group’s vision for the future.

A team of more than 40 people worked on the Welcome Home concept for several months to make it a memorable event for the guests of Haulotte Group and its 21 subsidiaries.

Buoyed by the success of the event, organisers are already planning a follow-up meeting.