KION Group strengthens market position

News Story
- 31 Mar 2011 ( #507 ) - Wiesbaden, Germany
2 min read
KION Group has benefited from the recovery of the world materials handling markets, consolidating its global market position as the leader in Europe, number two worldwide and the leading international supplier in China.

While KION is silent on the regional breakdown of the group's marketshare, the group claims it now has a worldwide marketshare of over 15%.

KION says it "took advantage" of its strong foothold in the high-growth markets of eastern Europe, South America, China and other Asian countries, which accounted for over a quarter of total new truck sales in 2010.

Germany was the main driver of growth in the group's home market of Western Europe, which grew by 23% to 222,000 units. Demand for industrial trucks in Eastern Europe, where KION claims it maintains a leading position, almost doubled to about 40,000 units.

Despite the growth, the Western and Eastern European markets are still over 25% and 40%, respectively, below their previous peak levels.

The Chinese market expanded by 70% to set a new record high of over 200,000 units. Consequently, China now makes up about a quarter of the global market.

"Given our marketshares, we are the clear number three (in China) after two large local Chinese suppliers," says KION spokesman Michael Hauger. The group has had its own production sites and development capacities, and extensive distribution and service network in China for over 15 years. In 2010, it took full management control over local brand Baoli, which is targeted at the low-end market (Forkliftaction.com News #464). KION had set up a joint venture with Baoli in 2009 (Forkliftaction.com News #407).

Brazil, South America's most important market for forklifts and warehouse equipment, also grew significantly, with demand rising by 170% to 23,000 units. KION also has local production facilities in Brazil.

According to KION's market intelligence, the global market for industrial trucks grew by 45% to 796,000 units in 2010.

Orders for the group increased 27.5% to EUR3.860 billion (USD5.449 billion) in 2010 compared to the previous year's EUR3.028 billion (USD4.274 billion). Revenue rose by 14.6% from EUR3.084 billion (USD4.353 billion) to EUR3.534 billion (USD4.988 billion). Its earnings before interest, tax, depreciation and amortisation grew 48.7% from 2009's EUR311 million (USD439.0 million) to EUR462 million (USD652 million) in 2010. KION, with its Linde, STILL, Fenwick, OM and Baoli brands employs nearly 20,000 people worldwide.

Separately, the supervisory board of KION Group has extended the contract of CEO Gordon Riske by another five years. Riske will be in charge of the group until 30 September 2015.

Board chairman Manfred Wennemer praised Riske for leading KION through the global economic downturn and says the company is now in a stronger financial position than before. "Riske has also developed and implemented a globalisation strategy that is already generating visible growth."
Interroll completes Indian acquisition
Interroll completes Indian acquisition 12 Sep 2024 - Sant'Antonino, Switzerland - 1 min read
Doosan Bobcat announces global brand strategy
Doosan Bobcat announces global brand strategy 16 Mar 2023 - Seoul, Korea, Republic Of - 1 min read
Narrow Aisle delivers record turnover
Narrow Aisle delivers record turnover 16 Mar 2023 - Tipton, United Kingdom - 1 min read
Previously about:
KION maintains qualified 2025 outlook News Story - 7 Aug 2025 - Frankfurt am Main, Germany - 1 min read
KION unveils upgraded automation centre News Story - 26 Jun 2025 - Xiamen, China - 1 min read
KION opens automated distribution centre News Story - 22 May 2025 - Kahl am Main, Germany - 1 min read
Voltas transfers forklift business News Story - 5 May 2011 - Mumbai, India - 1 min read
KION Group has sixth forklift brand with joint venture News Story - 24 Mar 2011 - Wiesbaden, Germany and Mumbai, India - 3 min read
Indian academy seeks global forklift partners News Story - 22 Jul 2010 - Pune, India - 2 min read
Do you have materials handling news? Submit your news here
Inside The News
In our feel good story for the week, we report on a donation from Wisconsin-headquartered Big Forklifts to the University of Wisconsin-Madison’s College of Engineering, after discovering the institution was still using one of its 1960s walkie stackers... Continue reading

PREMIUM business

Zhejiang UN Forklift Co., Ltd
Manufacturer of IC forklifts, electric forklifts and warehouse equipment.

We are delighted to share our exciting website stats for June:
⇒ 1,048,937 web visits - over one million in one month!
⇒ 345,429 unique visitors
⇒ 7,845,629 page views

Looking to reach the materials handling market? We feel Forkliftaction is the right place. We've been partnering with leading brands for 25 years, and we'd love to work with yours. [Download the media kit] to get started.

Words of support …

These releases in Forkliftaction are a nice experience for SNDC... We got seven inquiries coming from Canada, USA, Mexico, Israel and Australia (five from retailers, two from machines manufacturers) and we are still in contact with them. I can state that's a success story!

David Massat, Sales Director OEM and Export

Are you recruiting? Find your ideal candidate among a diverse range of materials handling professionals:

Forkliftaction's JOB MARKET

We are delighted to share our exciting website stats for June:
⇒ 1,048,937 web visits - over one million in one month!
⇒ 345,429 unique visitors
⇒ 7,845,629 page views

Looking to reach the materials handling market? We feel Forkliftaction is the right place. We've been partnering with leading brands for 25 years, and we'd love to work with yours. [Download the media kit] to get started.

Inside The News
In our feel good story for the week, we report on a donation from Wisconsin-headquartered Big Forklifts to the University of Wisconsin-Madison’s College of Engineering, after discovering the institution was still using one of its 1960s walkie stackers... Continue reading

Are you recruiting? Find your ideal candidate among a diverse range of materials handling professionals:

Forkliftaction's JOB MARKET

We are delighted to share our exciting website stats for June:
⇒ 1,048,937 web visits - over one million in one month!
⇒ 345,429 unique visitors
⇒ 7,845,629 page views

Looking to reach the materials handling market? We feel Forkliftaction is the right place. We've been partnering with leading brands for 25 years, and we'd love to work with yours. [Download the media kit] to get started.

PREMIUM business

Zhejiang UN Forklift Co., Ltd
Manufacturer of IC forklifts, electric forklifts and warehouse equipment.

Are you recruiting? Find your ideal candidate among a diverse range of materials handling professionals:

Forkliftaction's JOB MARKET