It’s not CeMAT, but it still draws interest

News Story
- 27 Feb 2020 ( #963 ) - Hannover, Germany
2 min read
Toyota's Holger Urbschat with a model of the Ultralifter
Toyota's Holger Urbschat with a model of the Ultralifter
Materials handling and logistics will be on display in three dedicated halls at the Hannover Messe industrial show in April.

This will be the second edition of the trade show to incorporate materials handling after the termination of the stand-alone CeMAT format.

According to Jochen Köckler, CEO of Deutsche Messe, the massive show will demonstrate "how machines, production plants and intralogistics processes can be transitioned to the digital world".

Forkliftaction News attended the show preview and heard from organisers and exhibitors about plans for the event.

Deutsche Messe materials handling spokeswoman Brigitte Mahnken-Brandhorst says production and logistics are now inseparable and "it therefore makes sense to integrate (what used to be CeMAT) in the Hannover Messe".

Mahnken-Brandhorst stresses that the expanded materials handling presence at the industrial show is very different from other logistics trade shows. "We attract different visitors who are looking for solutions - the managers, the CEOs who come to Hannover to get the big picture," she notes.

Toyota Material Handling Europe will replicate the Toyota Village concept seen at last year's IMHX show in Birmingham.

Toyota's German-based spokesman, Holder Urbschat, told Forkliftaction News one of the highlights will be the first showing of a new autonomous vehicle set to revolutionise materials handling, the Ultralifter.

The Ultralifter can be trained in a digital twin of a real warehouse and is designed to work in teams together with other vehicles from Toyota's swarm family.

Like many Messe exhibitors, Toyota will also participate at LogiMAT next month, so the decision to participate in Hannover was not an either/or choice.

"The main difference is that LogiMAT is more like a sales fair (with a focus on products), while the Hannover show is more conceptual and forward-looking," he explains.

The marketing head of Still, Rhea Landkammer, believes the addition of materials handling to Hannover Messe will bring advantages for visitors as intralogistics plays an increasing role in business success.

Still's exhibit will focus on automation and "will show customers different concepts to guide them through an Intralogistics 4.0 journey," she explains. The stand will be manned by automation consultants who will help customers understand how to improve their operations.

"We offer a wide portfolio of solutions for different stages and processes," she says, adding that many of these, such as the latest version of iGo Neo order picker, will be featured. "We have a complete range of automated vehicles to automate the whole materials flow."

For Still, automation is no longer a novelty, and the company undertakes serial production of a range of special vehicles.

Hannover Messe 2020 will run from April 20-24 in Hannover.
CeMAT exhibitors upbeat about technology
CeMAT exhibitors upbeat about technology 8 Aug 2024 - Melbourne, VIC, Australia - 10 min read
More automation at CeMAT Australia
More automation at CeMAT Australia 1 Aug 2024 - Melbourne, VIC, Australia - 6 min read
New tech abounds at CeMAT Australia
New tech abounds at CeMAT Australia 3 Aug 2023 - Sydney, NSW, Australia - 16 min read
Previously about:
CeMAT heads to South East Asia News Story - 1 Jun 2023 - Singapore - 1 min read
Briefs News Story - 11 Jul 2019 - 2 min read
More than 100,000 expected at CeMAT ASIA News Story - 27 Jun 2019 - Shanghai, China - 2 min read
Still begins work on new mechatronics centre News Story - 27 Feb 2025 - Hamburg, Germany - 1 min read
Still releases three new MH products News Story - 16 Jan 2025 - Hamburg, Germany - 1 min read
Still releases compact electric forklift News Story - 17 Oct 2024 - Hamburg, Germany - 1 min read
Briefs News Story - 15 May 2025 - 2 min read
Toyota moves to settle US emissions case News Story - 24 Apr 2025 - San Francisco, CA, United States - 2 min read
Toyota names North American leadership team News Story - 17 Apr 2025 - Columbus, IN, United States - 2 min read
Do you have materials handling news? Submit your news here

PREMIUM business

Yale Lift Truck Technologies
Yale offers a full line of forklifts to help customers adapt to today's demanding supply chain.

Find the right machine for your business with F. Uchiyama, exporter and wholesaler of used forklifts and construction machinery. With 100 years of experience in the trade, you can leave the export procedures to us!
FOR SALE:
1999 Hitachi HX99B telescopic boom
2017 Unicarriers FD80-2 counterbalance forklift
2006 Aichi RX07B scissor lift 

Find more machines here | Contact us with enquiries 

Words of support …

I know I can count on them. They give valuable suggestions on the campaign planning, and to publish content is as easy as abc, as they take care of the material layout and check links. This is a great support.

Annalisa Castellini, Marketing Manager - Bolzoni S.p.A.

Are you recruiting? Find your ideal candidate among a diverse range of materials handling professionals:

Forkliftaction's JOB MARKET

“I really enjoy your newsletter and share the articles with all my training team for industry currency. I also print and display specific articles on forklift safety and accidents on our notice board for all the learners who attend our training courses to read...”

Gavin Trim - CEO, High Risk Work License Assessor, Mechanical Handling Equipment Specialist - Nationwide Training

Thanks Gavin for sharing your experience with Forkliftaction

Are you recruiting? Find your ideal candidate among a diverse range of materials handling professionals:

Forkliftaction's JOB MARKET

Find the right machine for your business with F. Uchiyama, exporter and wholesaler of used forklifts and construction machinery. With 100 years of experience in the trade, you can leave the export procedures to us!
FOR SALE:
1999 Hitachi HX99B telescopic boom
2017 Unicarriers FD80-2 counterbalance forklift
2006 Aichi RX07B scissor lift 

Find more machines here | Contact us with enquiries