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What you might see is one of the majors purchasing a stake in one of these companies as they look at specialized trucks a way from there core markets. these manufactures will start to build groups of companies with different brands for different products ranges.
  • Posted 1 Dec 2011 00:36
  • By Daveilift
  • joined 26 Oct'10 - 241 messages
  • west yorks, United Kingdom

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Brothers Adolf ("Adi") and Rudolf ("Rudi") Dassler split their shoe company after WWII due to a bitter feud, and established the rival companies of Adidas and Puma. Their personal animosity and business rivalry divided their German hometown Herzogenaurach. The town became known as "the town of bent necks" due to the intense loyalty to each brand.