Toyota Australia leads counterbalance market

News Story
- 27 Jan 2005 ( #193 ) - SYDNEY, Australia
1 min read
A Toyota counterbalance forklift.
A Toyota counterbalance forklift.
Toyota has the largest market share for counterbalance forklifts in Australia, according to figures compiled by the Australian Industrial Truck Association (AITA).

AITA's year-to-date (YTD) November 2004 figures show Toyota with 23.5 per cent of the total forklift market compared to 10.9 per cent for Nissan and 6.7 per cent for Hyster.

The company is poised to claim leadership in the Australian counterbalance forklift market for the eighteenth consecutive year (Forkliftaction.com News #155).

Toyota Industrial Equipment's forklift sales increased 42.8 per cent for YTD November 2004, with more than 2485 machines sold YTD November compared to 1740 sold in YTD November 2003.

Toyota Industries Corporation Australia executive vice president Steve Harper said the company's strong performance was based on its "continuing ability to provide industry-leading product and a strong dealer network".

Toyota has sold more than 39,000 forklifts in Australia since 1968.

The Australian market consumed 10,566 forklifts in the first 11 months of 2004.
Ritchie Bros. auction earns $54M
Ritchie Bros. auction earns $54M 1 Sep 2022 - Houston, TX, United States - 1 min read
Record 11/11 sales for EP
Record 11/11 sales for EP 2 Dec 2021 - Hangzhou, China - 1 min read
Forklift sales surge Down Under
Forklift sales surge Down Under 21 May 2020 - Australia - 1 min read
Previously about:
Briefs News Story - 10 Jul 2025 - 1 min read
Hyster launches new electric empty container handler News Story - 3 Jul 2025 - United Kingdom - 1 min read
LA Berth transitions to electric forklift fleet News Story - 15 May 2025 - Los Angeles, CA, United States - 1 min read
Upstate New York dealer adds Nissan brand News Story - 5 Jul 2012 - Marengo, IL, United States - 1 min read
Top three hold onto spots in world ranking News Story - 15 Mar 2012 - Esslingen, Germany - 2 min read
Heli now in top 8 News Story - 16 Sep 2010 - Hefei, China - 2 min read
UK 3PL Knowles Logistics electrifies fleet News Story - 4 Sep 2025 - Wimblington, United Kingdom - 1 min read
Briefs News Story - 15 May 2025 - 2 min read
Toyota moves to settle US emissions case News Story - 24 Apr 2025 - San Francisco, CA, United States - 2 min read
Do you have materials handling news? Submit your news here

PREMIUM business

Bolzoni SpA (Group HQ)
Manufacturer of Lift Truck Attachments, Forks and Lift Tables, with the most extensive range in the market.

This week’s dealer announcement from MIMA UK got us thinking about good dealer relationships. We'd like to know:

What are the ingredients of a healthy dealer partnership and a thriving dealer network?

Are you involved in building dealer relationships? We'd love to know your thoughts: drop us a line or two!

Words of support …

These releases in Forkliftaction are a nice experience for SNDC... We got seven inquiries coming from Canada, USA, Mexico, Israel and Australia (five from retailers, two from machines manufacturers) and we are still in contact with them. I can state that's a success story!

David Massat, Sales Director OEM and Export

Are you recruiting? Find your ideal candidate among a diverse range of materials handling professionals:

Forkliftaction's JOB MARKET

This week’s dealer announcement from MIMA UK got us thinking about good dealer relationships. We'd like to know:

What are the ingredients of a healthy dealer partnership and a thriving dealer network?

Are you involved in building dealer relationships? We'd love to know your thoughts: drop us a line or two!

PREMIUM business

Bolzoni SpA (Group HQ)
Manufacturer of Lift Truck Attachments, Forks and Lift Tables, with the most extensive range in the market.

Are you recruiting? Find your ideal candidate among a diverse range of materials handling professionals:

Forkliftaction's JOB MARKET

This week’s dealer announcement from MIMA UK got us thinking about good dealer relationships. We'd like to know:

What are the ingredients of a healthy dealer partnership and a thriving dealer network?

Are you involved in building dealer relationships? We'd love to know your thoughts: drop us a line or two!

Showcased in the Virtual Expo

Are you recruiting? Find your ideal candidate among a diverse range of materials handling professionals:

Forkliftaction's JOB MARKET