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Movers & Shakers

Thursday, 8 Nov 2018 ( #897 )
News Story
Tessenderlo, Belgium
Hyundai Construction Equipment Europe
(HCEE) has appointed Peter Verbiest as the new materials handling director for the European market. With more than 17 years of experience in the industry, both in general management and sales, Verbiest will further develop the company’s materials handling business unit.
In close cooperation with Hyundai’s branches and European dealer network, Verbiest will lead the European sales, the after-sales and product support teams. He will be developing and implementing commercial strategies with focus on long-term partnerships while securing HCEE’s business objectives in Europe.
Verbiest is based at the European headquarters in Tessenderlo, Belgium, and speaks fluent Dutch, French, German and English.

Oberhausen, Germany
UniCarriers Europe
has appointed Jonas Tornerefelt as executive vice president - sales & marketing. He succeeds Bengt Kristiansson in this position, who is retiring.
Tornerefelt has extensive experience in sales, marketing, product management as well as business development and transformation of B2B and B2C companies. He spent 19 years in various positions at Toyota Material Handling Europe, including the role of managing director of Toyota Material Handling Greece. Before joining UniCarriers, Tornerefelt was manager, customer & consumer services - Nordic at the Swedish household appliance manufacturer Electrolux.

Roosendaal, Netherlands
Under the leadership of Matt Treadwell, new vice president of parts & services, supporting the Genie brand, Terex AWP has aligned its global parts and services strategy.
Ryan Lusso has been appointed to the newly created position of senior director - global parts. Lusso has formulated a new commercial strategy that will measurably improve the Terex AWP customer relationship and experience with the Genie brand worldwide, with immediate effect also in the EMEAR (Europe, Middle East, Africa and Russia) region.
Backing this initiative in the EMEAR region, the company has appointed Dominique Luijckx and René Reniers to the newly created positions of regional parts managers.  
Luijckx will support customers in Central, Eastern, South Eastern and Southern Europe, Middle East, North and South Africa, Russia and Ukraine. Reniers has responsibility for Genie customers in Benelux, Germany, Austria and Switzerland (G.A.S), Poland, Baltic States, Czech Republic and Nordic countries. Both report to Phil Taylor, Genie senior parts manager, Terex AWP for EMEAR, who remains responsible for customers in the UK and Ireland.
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