Mitsubishi Ninja unleashed in SA this month

News Story
- 13 Jun 2013 ( #620 ) - Sandton, South Africa
1 min read
Mitsubishi Forklifts and its local southern African dealer, Masslift Africa Pty Ltd, are introducing a new low-cost, internal combustion forklift, the Mitsubishi Ninja. In other markets, the unit is sold as the Mitsubishi Clasidia.

The Ninja will be available in 2, 2.5 & 3 T diesel, petrol and LPG models. It has an identical powertrain to the current Mitsubishi premium Grendia range. The Ninja has the award-winning S4S, Tier 2 Engine, which boasts very high power output and fuel efficiency

A larger counterweight opening helps to improve heat balancing, which Masslift says is ideal for hot climates such as Southern Africa.

A distinguishing feature of the Ninja is its "minimal electronics (which make) it simple and robust and substantially cheaper to manufacture than other major brands".

Masslift Africa CEO Geoff Tucker says: "It almost seems like Mitsubishi built a forklift specifically for Africa."

Tucker adds that the forklift cuts costs for the user over the machine's lifetime, with fuel consumption ranging from 0.4 to 1.6 litres per hour less than other makes.

"With climbing diesel prices, this could save approximately ZAR100 (USD9.90) a day. The Tier 2-compliant engine is in line with the majority of the other top brands and durable, even using the inferior diesel often found in Africa. It is not often you get an opportunity to sell the most reliable product on the market at considerably less than the other top brands."
Telescoping forklift beam released to market
Telescoping forklift beam released to market 7 Aug 2025 - Wisconsin, United States - 1 min read
EP Equipment launches new range
EP Equipment launches new range 10 Oct 2024 - Hangzhou, China - 1 min read
Briggs adds Maximal range
Briggs adds Maximal range 9 Mar 2023 - Staffordshire, United Kingdom - 1 min read
Previously about:
Towlift expands to Pittsburgh News Story - 15 Sep 2016 - Pittsburgh, PA, United States - 1 min read
Do you have materials handling news? Submit your news here

“The connection we have built with Forkliftaction has led directly to customer growth and long-term benefits for us. We look forward to continuing the relationship for years to come...”
- Samuel Silva, Chief Operations Officer, GemOne

Read the full testimonial & more industry messages ♥ here.

To learn what we can do for your marketing [download our latest MEDIA KIT]

Words of support …

Thanks to advertising with Forkliftaction, GemOne has experienced a significant enhancement in our online presence. Working with Forkliftaction has enabled us to boost engagement with our targeted audience, resulting in an increase in information requests and downloads of valuable materials from our website. Forkliftaction has consistently delivered outstanding results, helping us to effectively connect with the right audience.

Justine Lootens, CEO

Are you recruiting? Find your ideal candidate among a diverse range of materials handling professionals:

Forkliftaction's JOB MARKET

“The connection we have built with Forkliftaction has led directly to customer growth and long-term benefits for us. We look forward to continuing the relationship for years to come...”
- Samuel Silva, Chief Operations Officer, GemOne

Read the full testimonial & more industry messages ♥ here.

To learn what we can do for your marketing [download our latest MEDIA KIT]

Inside The News
In this week’s Forkliftaction News , Hyster-Yale says it is reducing production because of “softer demand” as it reports revenue for Q3 was USD979 million, a drop both year-on-year and quarter-on-quarter... Continue reading

Are you recruiting? Find your ideal candidate among a diverse range of materials handling professionals:

Forkliftaction's JOB MARKET

“The connection we have built with Forkliftaction has led directly to customer growth and long-term benefits for us. We look forward to continuing the relationship for years to come...”
- Samuel Silva, Chief Operations Officer, GemOne

Read the full testimonial & more industry messages ♥ here.

To learn what we can do for your marketing [download our latest MEDIA KIT]

PREMIUM business

VETTER Industrie GmbH
The world's most comprehensive range of forks and the most intelligent sensor fork for more safety and efficiency.

Are you recruiting? Find your ideal candidate among a diverse range of materials handling professionals:

Forkliftaction's JOB MARKET