GRI acquires Hungarian materials handling outfit

News Story
- 27 Jul 2023 ( #1138 ) - Colombo, Sri Lanka
1 min read
Atra has more than 50% of the marketshare of Hungary's materials handling and construction tyre markets
Atra has more than 50% of the marketshare of Hungary's materials handling and construction tyre markets

GRI, a Sri Lankan-based company that makes tyres for forklifts, has acquired Hungarian tyre dealership ATRA Kecskemet as it expands its presence in Europe. 

Atra, based in Ladánybene in Southern Hungary, has eight branches and 50 staff and has captured more than 50% of the marketshare of the country’s materials handling and construction tyre markets.

GRI director of Europe Giorgio Gramegna says: “This significantly strengthens our business in Hungary for all our key products. 

“Hungary is also ideally located in Europe between Western and Eastern Europe. 

“It brings us closer to all our customers in neighbouring countries and has the potential to be a noteworthy logistics and operational hub in the region.”

GRI already has a presence in Germany, Spain, Netherlands and the Baltics. 

GRI managing director Prabhash Subasinghe says: “Acquiring Atra was an easy choice, as it services all the categories of GRI specialty tyres, and it has maintained an impressive heritage of customer service, professionalism and sustained business growth consistently increasing its market share.”

Atra founder Tibor Somos says: “Under GRI’s new ownership as well as leadership, I am confident that Atra will scale to even greater heights.”

GRI produces sustainable tyres for materials handling, agricultural and construction equipment that are available in more than 50 countries globally. 

Fleet Team acquires Forklift Training Systems
Fleet Team acquires Forklift Training Systems 11 Apr 2024 - Independence, OH, United States - <1 min read
Blue Yonder to buy One Network
Blue Yonder to buy One Network 11 Apr 2024 - Dallas, TX, United States - 1 min read
Konecranes takes over Kocks
Konecranes takes over Kocks 11 Apr 2024 - Hyvinkää, Finland - 1 min read
Previously about:
Movers & Shakers News Story - 7 Mar 2024 - 3 min read
Briefs News Story - 17 Aug 2023 - 1 min read
GRI buys Estonia’s Nortire News Story - 12 Sep 2019 - Colombo, Sri Lanka - 1 min read
Do you have materials handling news? Submit your news here

PREMIUM business

ZHEJIANG MICROLIFT CO., LTD
Microlift places great value on innovation and creativity, with the unprecedented I-TOUCH Handle.

“I really enjoy your newsletter and share the articles with all my training team for industry currency. I also print and display specific articles on forklift safety and accidents on our notice board for all the learners who attend our training courses to read...”

Gavin Trim - CEO, High Risk Work Licence Assessor, Mechanical Handling Equipment Specialist - Nationwide Training

Thanks Gavin for sharing your experience with Forkliftaction

Words of support …

After advertising with Forkliftaction.com, we got many enquiries regarding interest to be our distributor. Mostly from Europe and USA but including a few in ASEAN. We feel that the advertisement was useful and good for market expansion.

Lawrence Xu, Assistant Sales Manager - Resonac Asia Pacific Pte Ltd.

Are you recruiting? Find your ideal candidate among a diverse range of materials handling professionals:

Forkliftaction's JOB MARKET

“I really enjoy your newsletter and share the articles with all my training team for industry currency. I also print and display specific articles on forklift safety and accidents on our notice board for all the learners who attend our training courses to read...”

Gavin Trim - CEO, High Risk Work Licence Assessor, Mechanical Handling Equipment Specialist - Nationwide Training

Thanks Gavin for sharing your experience with Forkliftaction

PREMIUM business

RAEDER-VOGEL
Innovative high-quality wheels and castors for the forklift industry.

Are you recruiting? Find your ideal candidate among a diverse range of materials handling professionals:

Forkliftaction's JOB MARKET

Are you recruiting? Find your ideal candidate among a diverse range of materials handling professionals:

Forkliftaction's JOB MARKET

“I really enjoy your newsletter and share the articles with all my training team for industry currency. I also print and display specific articles on forklift safety and accidents on our notice board for all the learners who attend our training courses to read...”

Gavin Trim - CEO, High Risk Work Licence Assessor, Mechanical Handling Equipment Specialist - Nationwide Training

Thanks Gavin for sharing your experience with Forkliftaction