I can see your point,but there are a couple of problems with this system,
1 forklift useful live is around 21 years but because of wear to components rentals tend to be 5 years meaning 70 percent of truck life not fully utilized.eavan lower on three rentals.
2 because of residual values needing to be high the dealer is at a financial risk if use truck can't be sold for a set price.
3 on the shorter term hire the customer will pay higher prices when renewing truck everything goes up in price.
The customer likes the freedom of having less commitment to the hire companies but in the end they will pay a higher price for the service.
What would be better is a hire with no commitment that uses truck overall life better and keeps down time down
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