Warren sees MCFA deal benefiting Jungheinrich

News Story
- 10 Sep 2009 ( #427 ) - Fairview, OR, United States
3 min read
The North American agreements between Jungheinrich AG and Mitsubishi Caterpillar Forklift America Inc (MCFA) are "a good move for Jungheinrich", according to Robert Warren, president and chief executive officer of attachments manufacturer Cascade Corp.

"They are teaming up with a much stronger partner" in North America where Jungheinrich has less than 2% marketshare, Warren observes. "It could be an opportunity (for Cascade) as we have a good working relationship with (Jungheinrich) in Europe."

The manufacturing and marketing agreements were disclosed on 12 August and will be implemented in 2010 (Forkliftaction.com News #423). MCFA will distribute Jungheinrich-branded warehouse products in the United States, Canada and Mexico; Jungheinrich will design new North American market products that MCFA will manufacture; and Jungheinrich will supply some Class 1 products for sale under the Cat forklift brand and Class 3 products for sale under the Mitsubishi brand.

Warren ponders the implications for Cascade: "Is it an expanded opportunity? I don't think it is really going to affect us at all. We have a very good relationship with Mitsubishi already. We have good relations in the market sectors that Jungheinrich is focused on. We already have good relations with their competitors. It could just be a shift of potential marketshare, and that is certainly what Jungheinrich is aiming for. We would expect to get market share from that."

Warren made the remarks during a 3 September conference call with financial analysts following filing of Cascade results for the second fiscal quarter ended 31 July.

Cascade reports a loss of USD12.3 million-including USD11.6 million of European restructuring costs-on sales of USD76.6 million for the recent quarter versus profit of USD10.5 million on sales of USD150.1 million for the comparable previous-year quarter.

The restructuring primarily involves steps to cease production activities at a Cascade attachment facility in Almere in the Netherlands by the end of October 2010. Warren hints at further restructuring but declines to "get into specifics until it is announced with our facilities". Cascade has 27 facilities in 16 countries.

Cascade attributes the lower sales to the decline in global economic conditions and a weak global forklift market.

"Our sales decreases by region are relatively in line with regional lift truck shipment statistics in the second quarter," notes Joseph Pointer, Cascade chief financial officer. "The only region that shows a variance worth commenting on is the 20% decrease in lift truck shipments in China as compared to a sales decrease of 39%. (Forklift) industry shipments for China reflect only domestic (forklift) sales. Although published statistics are not available for the export market, our best estimate is that the market is down at least 75% from the prior year. Factoring in export shipments of lift trucks, the decrease is more in line with our sales decrease, which reflects both domestic and export sales."

Warren says Cascade continues to plan on a lag in the capital goods markets extending past 31 January 2011 and into the firm's 2011 fiscal year "before a real recovery begins to take shape."

Fairview-based Cascade employs about 1,900 staff and primarily manufactures devices allowing forklifts to carry, position and deposit various types of loads.
Ritchie Bros. auction earns $54M
Ritchie Bros. auction earns $54M 1 Sep 2022 - Houston, TX, United States - 1 min read
Record 11/11 sales for EP
Record 11/11 sales for EP 2 Dec 2021 - Hangzhou, China - 1 min read
Forklift sales surge Down Under
Forklift sales surge Down Under 21 May 2020 - Australia - 1 min read
Previously about:
Cascade underscores commitment to confidentiality News Story - 26 Sep 2013 - Fairview, OR, United States - 3 min read
TICO nears completion of Cascade acquisition News Story - 4 Apr 2013 - Kariya, JAPAN and Fairview, OR, United States - 3 min read
TICO extends offer for Cascade shares to 21 March News Story - 7 Mar 2013 - Kariya, JAPAN and Fairview, OR, United States - 1 min read
IFOY Award winners named News Story - 10 Jul 2025 - Dortmund, Germany - 2 min read
Movers & Shakers News Story - 19 Jun 2025 - 1 min read
Jungheinrich returns to UK headquarters News Story - 5 Jun 2025 - Milton Keynes, United Kingdom - 1 min read
Movers & Shakers News Story - 7 Mar 2013 - 1 min read
Jungheinrich introduces new machines News Story - 25 Oct 2012 - Milton Keynes, United Kingdom and Houston, TX, United States - 1 min read
MCFA to add 40% to production space in Texas News Story - 6 Sep 2012 - Houston, TX, United States - 1 min read
Do you have materials handling news? Submit your news here

PREMIUM business

Zhejiang UN Forklift Co., Ltd
Manufacturer of IC forklifts, electric forklifts and warehouse equipment.

We are delighted to share our exciting website stats for June:
⇒ 1,048,937 web visits - over one million in one month!
⇒ 345,429 unique visitors
⇒ 7,845,629 page views

Looking to reach the materials handling market? We feel Forkliftaction is the right place. We've been partnering with leading brands for 25 years, and we'd love to work with yours. [Download the media kit] to get started.

Words of support …

After advertising with Forkliftaction.com, we got many enquiries regarding interest to be our distributor. Mostly from Europe and USA but including a few in ASEAN. We feel that the advertisement was useful and good for market expansion.

Lawrence Xu, Assistant Sales Manager

Are you recruiting? Find your ideal candidate among a diverse range of materials handling professionals:

Forkliftaction's JOB MARKET

We are delighted to share our exciting website stats for June:
⇒ 1,048,937 web visits - over one million in one month!
⇒ 345,429 unique visitors
⇒ 7,845,629 page views

Looking to reach the materials handling market? We feel Forkliftaction is the right place. We've been partnering with leading brands for 25 years, and we'd love to work with yours. [Download the media kit] to get started.

Inside The News
In our feel good story for the week, we report on a donation from Wisconsin-headquartered Big Forklifts to the University of Wisconsin-Madison’s College of Engineering, after discovering the institution was still using one of its 1960s walkie stackers... Continue reading

PREMIUM business

Zhejiang UN Forklift Co., Ltd
Manufacturer of IC forklifts, electric forklifts and warehouse equipment.

Are you recruiting? Find your ideal candidate among a diverse range of materials handling professionals:

Forkliftaction's JOB MARKET

We are delighted to share our exciting website stats for June:
⇒ 1,048,937 web visits - over one million in one month!
⇒ 345,429 unique visitors
⇒ 7,845,629 page views

Looking to reach the materials handling market? We feel Forkliftaction is the right place. We've been partnering with leading brands for 25 years, and we'd love to work with yours. [Download the media kit] to get started.

PREMIUM business

Zhejiang UN Forklift Co., Ltd
Manufacturer of IC forklifts, electric forklifts and warehouse equipment.

Are you recruiting? Find your ideal candidate among a diverse range of materials handling professionals:

Forkliftaction's JOB MARKET