Toyota Industrial Equipment has appointed UK-based firm Dig For Fire to manage its Europe-wide public relations portfolio.
Dig For Fire, which has worked with Toyota Industrial Equipment UK since May, 2002, secured the expanded brief after a rigorous three-stage pitch contest involving seven UK and Belgium agencies.
Toyota Industries Equipment Europe (TIEE) marketing services manager Hugues Van Espen said Dig For Fire would provide media relations support and other services, including PR consultation to TIEE distributors in more than 24 European countries.
Dig For Fire would work closely with TIEE's own marketing team in Brussels, Belgium.
"Dig For Fire has consistently achieved a higher share of 'voice' [media exposure] over our rivals in the UK media for the past two years," Van Espen said.
"With this track record, the team will now help us to work towards a more comprehensive PR focus for the business in Europe.
"Dig For Fire's knowledge of the materials handling industry will be invaluable when working with our marketing team, and also directly with distributors, to ensure they have the right information for customer prospecting and retention."
TIEE has more than 250 dealers throughout Europe.