Rodeo embraces virtual reality

News Story
- 28 Nov 2019 ( #951 ) - Wisconsin Dells, WI, United States
1 min read
Rodeo gets 'unreal' with virtual reality
Rodeo gets 'unreal' with virtual reality
Wisconsin Lift Truck is gearing up to co-host the highly anticipated Forklift Rodeo at this year's Midwest Food Products Association Annual Convention being held on 4 December at the Kalahari Resort in Wisconsin Dells, WI.

Virtual reality will take over for this year's rodeo with each driver seated at a Really-Virtual Forklift Simulator with a headset that immerses them into the virtual warehouse landscape. Once in simulation, the rodeo contestants are challenged to complete a variety of tasks, such as picking up pallets off the floor and placing on racking, and navigating obstacle cone courses. The extremely detail-orientated VR software tracks every movement the driver does or does not make.

The 2019 rodeo participant line-up will include MWFPA association members from Seneca Foods, Bush Brothers and Chippewa Valley Bean.

The contestants will be vying for trophies, cash prizes, and the highly coveted rodeo belt buckle for the safest operator with the best score.

The forklift simulators are being provided by the UW-Platteville Building Construction Management program, and Waste Management in partnership with Wisconsin Lift Truck.

Wisconsin Lift Truck's operator training manager and head of virtual reality training solutions, Tony Parsons, explains: "My hope is that attendees will walk away with the knowledge of a new training concept for inexperienced forklift operators that helps prepare them for the real deal - actually operating the equipment safely."

Jason Culotta, MWFPA president, adds: "Forklift rodeos celebrate operator excellence, showcasing the importance of operator skills while raising awareness of forklift safety. The virtual reality rodeo will enable us to do this in a fun and unique way."
Farming company fined over fatal forklift accident
Farming company fined over fatal forklift accident 15 Feb 2024 - Wirral, United Kingdom - 1 min read
Driver killed in borrowed forklift accident
Driver killed in borrowed forklift accident 8 Feb 2024 - Olympia, WA, United States - 2 min read
Powerfleet launches next-gen pedestrian proximity detection
Powerfleet launches next-gen pedestrian proximity detection 14 Dec 2023 - Woodcliff Lake, NJ, United States - 1 min read
Previously about:
Wisconsin Lift Truck opens new service centre News Story - 29 Nov 2018 - West Salem, WI, United States - 1 min read
Dealers offer simulators for training News Story - 31 May 2018 - Rockford, IL, United States - 2 min read
Wisconsin Lift Truck wins AGV order News Story - 14 Apr 2016 - Farmington Hills, MI, United States - 2 min read
Do you have materials handling news? Submit your news here

Seeking Ambitious Dealers Globally. Your chance to join a leading heavy machinery brand. Exclusive territories await!

Exclusive Territories Available. Join SOCMA's leading innovation in heavy machinery. 

Partner for success. Enjoy comprehensive support and impressive profit potential.

Contact us now - +86 153 050 495 72 - www.socma-forklift.com 

Words of support …

Undoubtedly, peer experience plays a crucially important role in our industry and it is extremely valuable for us to be part of the platform, where industry professionals, as well as end users can discuss and learn more about the materials handling world.

Alexandra Artemova, Marketing Specialist - Rocla AGV Solutions

Are you recruiting? Find your ideal candidate among a diverse range of materials handling professionals:

Forkliftaction's JOB MARKET

We are over the moon to report that Forkliftaction's average web traffic for 2023 grew by a HUGE 58% when compared to 2022.

With our new average of +1,000,000 web visits per month, there's nothing we can't  achieve together in 2024!

To learn how Forkliftaction can support your brand's growth: DOWNLOAD THE MEDIA KIT

Inside The News
Hydrogen fuel cells are in the news again this week, with an unnamed American car maker choosing the fuel source to run the materials handling fleet at a new manufacturing plant... Continue reading

PREMIUM business

Ningbo Ruyi Joint Stock Co., Ltd.
Manufacturer of forklifts, power stackers & pallet trucks.

Are you recruiting? Find your ideal candidate among a diverse range of materials handling professionals:

Forkliftaction's JOB MARKET

Seeking Ambitious Dealers Globally. Your chance to join a leading heavy machinery brand. Exclusive territories await!

Exclusive Territories Available. Join SOCMA's leading innovation in heavy machinery. 

Partner for success. Enjoy comprehensive support and impressive profit potential.

Contact us now - +86 153 050 495 72 - www.socma-forklift.com