The booklet is available through Cat Lift Trucks' UK distributor Briggs Equipment.

Helping customers improve their business is a sure-fire way to improve your own business. That is why a UK forklift supplier is sharing some tips in these hard times.

Available through Briggs Equipment, the UK's sole Cat Lift Trucks distributor, the 16-page "10 Recession Busting Tips" booklet, aims to help Briggs' customers deal with the global economic downturn.

"With the recession affecting most companies in the UK, the last year has been an important time to support and advise our customers as markets and demand levels have changed," says Briggs' marketing manager Sally Baker.

Briggs wants to remind its customers of the "essentials, to focus not just on the basics like right-sizing fleets and increasing productivity" but that expert advice can cut costs.

"For instance, with preventative maintenance, just checking oil levels can prevent a catastrophic failure that can have massive cost implications in productivity," Baker says.

One of the recession busting tips is getting the basics right and focusing on people and service.

"Businesses can show appreciation in a number of ways, but one [that] we have seen is some of the most enlightened, successful companies include their staff in the selection and specification of equipment," Barker explains.

The booklet also talks about forward planning.

"Our message is that all companies must think and plan ahead to take full advantage when the market does return. The recession has been a deeply unpleasant experience but we are dedicated to supporting our customers, suppliers and staff, to come out of [this] stronger and more competitive," Baker says.

The recession busting tips are accompanied by a webpage, www.briggsequipment.co.uk/creditcrunch, which contains information on saving energy, emissions and money. For a free copy of Cat Lift Trucks' "10 Recession Busting Tips", call +44 033 0123 9814.