(L-R) Curt Larson, Steel King sales manager; Lawrence Eastman, Steel King VP of sales; Otto Wolter, Wisconsin Lift Truck COO; and Jerry Weidmann, Wisconsin Lift Truck president

Materials handling solutions provider Steel King Industries Inc has recognised Wisconsin Lift Truck of Brookfield, Wisconsin, as its most valuable distributor for 2007.

Wisconsin Lift Truck increased its sales volume of Steel King products by an average of 15% across all product lines in 2007 to win the award. The forklift dealer also met the criteria for "relative sales volume, number of different products sold, invoice payment history, sales lead response and marketing surveys response".

Kurt Larson of Steel King Industries says Corporate Allied Lines, Wisconsin Lift Truck's customer service division, played a key role in its distribution success.

"Corporate Allied Lines gives the sales people in the field many opportunities to maintain close contact with customers, learn what they need, and develop solutions that best meet those needs using a wide range of Steel King products," Larson says.

Since its establishment in 1962 as a forklift parts supplier, Wisconsin Lift Truck has grown to become one of Wisconsin's top 100 privately held companies. It has been a Steel King dealer for over 15 years and has been named its most valuable distributor twice since 2003.

Corporate Allied Lines manager Dave Brueckner praises Steel King's pallet rack line as the "highest quality available".

"Using all-American steel, Steel King's attention to quality of the raw materials exceeds that of other racking manufacturers," he says.

Steel King manufactures pallet racks, cantilever racks, portable racks, industrial containers and protective guarding systems. It employs over 340 people in Wisconsin and Georgia and claims to be the US's fourth largest pallet rack systems producer.