Clark makes a big impression

By Melissa Barnett

CeMAT is back with all the razzamatazz of past events. This year's theme is 'Going Green', with a number of exhibitors unveiling environmentally aware products and machines.

The recent downturn in the US economy has affected only a few, with most suppliers taking advantage of a strong Asian economy.

A number of exhibitors are using CeMAT 2008 to raise their company profiles - believing the event is the perfect platform to impress a large audience. Initial estimates of attendance numbers look good and the quality of contacts at this year's event is reportedly high.

Linde spokesman Manfred Hoehn says visitor numbers at his stand are up more than 20% from the last CeMAT.

The entertainment is always a highlight at CeMAT and 2008 hasn't disappointed with Jungheinrich and Still both putting on slick, fabulously choreographed events. Hyster has an impressive troupe of highwire musicians, Mitsubishi a constantly changing art exhibition and Clark's huge hot-air balloon finally launched yesterday afternoon complete with the chairman and "Marilyn Monroe" aboard - after days of waiting for some co-operation from the weather.

The materials handling industry's biggest 'Show and Tell' continues for another two days.

Forkliftaction.com News will include a comprehensive report from CeMAT 2008 in next week's edition.