Bendi and Hubtex collaborate

News Story
- 5 Jun 2014 ( #670 ) - Redditch, United Kingdom
1 min read
Sales, service and technical support for Hubtex core specialist handling solutions will stay with the dedicated team in Milton Keynes.
Sales, service and technical support for Hubtex core specialist handling solutions will stay with the dedicated team in Milton Keynes.
Bendi and Hubtex have joined forces in the UK in a strategic move designed to boost sales for both companies.

The new UK team consists of 12 salespeople and 50-plus service technicians who are supported by 10 service staff. The partnership agreement between Bendi and Hubtex is expected to offer end-users a viable alternative in the specialist handling equipment market.

"The rationale behind the decision is that we've been asked by the market to offer a credible, responsive alternative into what has become a one-horse race at the moment and our customers have told us they want a choice," says Bendi managing director Simon Brown.

He adds: "We see this as an exciting partnership for both companies to broaden the range of equipment available to the customer base here in the UK ... Also timing this with a market-topping specification launch of the DQ 45 E [loader] will put a lot of wind in the sails of the partnership."

Hubtex expects the collaboration to benefit the long-load specialist with greater market penetration and the support of brand recognition in key markets. "Combined with a new range of highly innovative products, which were launched at CeMAT, this new partnership will provide Hubtex with opportunities to get closer to customers and showcase their class-leading design, product quality and support."

Sales, service and technical support for Hubtex core specialist handling solutions will stay with the dedicated team in Milton Keynes.

After introducing the 2.7 T and 3 T models in 2013, Hubtex launched the 4.5 T model at CeMAT 2014 in Hannover, Germany. Unlike other competitor models, Hubtex claims the the DQ 45 E has real multi-directional steering providing diagonal drive; and the truck is claimed to be about 25% more energy efficient than its competitors.
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