Ambassador expands with dealership

News Story
- 9 Aug 2012 ( #577 ) - Witham, United Kingdom
1 min read
Kevin Tims, Clark UK sales manager, with Ambassador's Trevor De'Ath and Andrew De'Ath (Photo: Business Weekly)
Kevin Tims, Clark UK sales manager, with Ambassador's Trevor De'Ath and Andrew De'Ath (Photo: Business Weekly)
Ambassador Lift Trucks is adding a third dealership to its portfolio.

From August, the Witham, Essex-based business will be the official regional dealer for Clark Material Handling, extending the company's reach in Europe, the UK's Business Weekly reports.

Ambassador sales director Trevor De'Ath says taking on an additional franchise was a decision based on offering more choice to meet current market conditions.

"We're working well with our national franchises OMG Warehouse Equipment and Komatsu Forklifts," he says. "However, adding the Clark product range to our portfolio puts us in an even better position, offering a full range of quality counterbalance product."

De'Ath adds that one of the reasons Ambassador chose the Clark franchise is the support provided to the UK dealer network from Clark's European centre in Germany.

Ambassador was established in Essex in 1995 by two brothers, Andrew and Trevor De'Ath. In 2008, it was appointed distributor of Komatsu forklifts in Essex, Suffolk and East London (Forkliftaction.com News #356). In 2011, the company, which had become the UK importer of Komatsu Forklifts, added Italian brand OMG warehouse equipment to its materials handling equipment line (Forkliftaction.com News #510).
Briefs
Briefs 18 Sep 2025 - 1 min read
Briefs
Briefs 4 Sep 2025 - 1 min read
Clark Equipment Vietnam officially opens
Clark Equipment Vietnam officially opens 10 Jul 2025 - Hai Phong, Viet Nam - 1 min read
Previously about:
Briefs News Story - 9 Jun 2011 - 1 min read
New forklifts complete Ambassador’s product line News Story - 21 Apr 2011 - Witam, United Kingdom - 1 min read
Briefs News Story - 21 Oct 2010 - 2 min read
Clark names Hawaiian dealer News Story - 14 Aug 2025 - Dallax, TX, United States - 1 min read
Clark Equipment Vietnam officially opens News Story - 10 Jul 2025 - Hai Phong, Viet Nam - 1 min read
New pallet jack launched by Clark News Story - 7 Nov 2024 - Lexington, KY, United States - 1 min read
New forklifts complete Ambassador’s product line News Story - 21 Apr 2011 - Witam, United Kingdom - 1 min read
Briefs News Story - 27 May 2010 - 2 min read
Major clash over import concessions News Story - 22 Oct 2009 - Sydney, New South Wales, Australia - 2 min read
Product News News Story - 5 Apr 2012 - 1 min read
New forklifts complete Ambassador’s product line News Story - 21 Apr 2011 - Witam, United Kingdom - 1 min read
First Ergos set for September delivery News Story - 3 Aug 2006 - GONZAGA, Italy - 1 min read
Do you have materials handling news? Submit your news here

PREMIUM business

VETTER Forks, Inc.
The world's most comprehensive product range as well as the most intelligent sensor fork for more safety and efficiency.

"During these 10 years, Hangcha has seen remarkable growth: revenue surged 3.6 times to ¥16.49 billion (2024), we established 18 overseas subsidiaries, pioneered industry-leading lithium forklifts and intelligent logistics solutions and significantly elevated our global brand. We deeply appreciate Forkliftaction's effective platform and unwavering support." - Kelly Xu, Marketing Specialist - Zhejiang HANGCHA Imp. & Exp. Co.,Ltd. 

Thanks for your support! Read the full testimonial & more industry messages ♥ here.

Words of support …

Thanks to advertising with Forkliftaction, we have received inquiries and more and more people are aware of Ningbo Ruyi Joint Stock Co.,Ltd, which fits with our company's goal to go global and let the world know more about the benefits of our Xilin brand.

Michille Shi, Vice General Manager Sales

Are you recruiting? Find your ideal candidate among a diverse range of materials handling professionals:

Forkliftaction's JOB MARKET

"During these 10 years, Hangcha has seen remarkable growth: revenue surged 3.6 times to ¥16.49 billion (2024), we established 18 overseas subsidiaries, pioneered industry-leading lithium forklifts and intelligent logistics solutions and significantly elevated our global brand. We deeply appreciate Forkliftaction's effective platform and unwavering support." - Kelly Xu, Marketing Specialist - Zhejiang HANGCHA Imp. & Exp. Co.,Ltd. 

Thanks for your support! Read the full testimonial & more industry messages ♥ here.

Inside The News
In this week’s Forkliftaction News we report on the recent IMHX event in Birmingham with coverage of new product launches, key themes and observations from those attending. We also name the winners of the 2025 Archies Awards, held in conjunction with IMHX... Continue reading

PREMIUM business

VETTER Forks, Inc.
The world's most comprehensive product range as well as the most intelligent sensor fork for more safety and efficiency.

Are you recruiting? Find your ideal candidate among a diverse range of materials handling professionals:

Forkliftaction's JOB MARKET

"During these 10 years, Hangcha has seen remarkable growth: revenue surged 3.6 times to ¥16.49 billion (2024), we established 18 overseas subsidiaries, pioneered industry-leading lithium forklifts and intelligent logistics solutions and significantly elevated our global brand. We deeply appreciate Forkliftaction's effective platform and unwavering support." - Kelly Xu, Marketing Specialist - Zhejiang HANGCHA Imp. & Exp. Co.,Ltd. 

Thanks for your support! Read the full testimonial & more industry messages ♥ here.

Are you recruiting? Find your ideal candidate among a diverse range of materials handling professionals:

Forkliftaction's JOB MARKET