Komatsu Forklift appoints Ambassador

News Story
- 17 Apr 2008 ( #356 ) - MILAN, Italy
1 min read
Caption: Eiji Fukuda (centre), General Manager of Komatsu Forklift Europe, welcomes Andrew (left) and Trevor De'Ath (right) of Ambassador as their new distributor in the UK.
Caption: Eiji Fukuda (centre), General Manager of Komatsu Forklift Europe, welcomes Andrew (left) and Trevor De'Ath (right) of Ambassador as their new distributor in the UK.
Ambassador Lift Trucks Ltd. has been appointed to distribute the full range of Komatsu Forklift material handling equipment in Essex, Suffolk and East London, increasing the Japanese manufacturer's network of distributors in the United Kingdom.

Ambassador offers the counterbalanced forklifts as well as the warehouse trucks for sale and rent, and also provides spare parts and service.

Ambassador's inventory consists of new, used and fully refurbished forklifts. The forklift hire fleet is available for casual hire, for one day up to one year, or for long-term contract hire. Targeting all industry segments including logistic centres as well as the transportation industry, Ambassador was started in Essex in 1995 by two brothers, Andrew and Trevor De'Ath.

"We decided to become a distributor of Komatsu forklifts in order to offer our customers a full range of material handling equipment," says Andrew De'Ath. "This means a wide range of counterbalanced as well as warehouse trucks."

"Komatsu's priority for quality and reliable products convinced us, so we are sure we will be able to serve our customers also with a high quality service in the future."

Ambassador, like all distributors of Komatsu forklifts in the United Kingdom, is supported by KMHUK, the Komatsu UK head office based near Birmingham.

"We are proud that Andrew and Trevor De'Ath, with their long experience in the forklift industry, decided on Komatsu Forklift," says Rory Harvey-Kelly, the manufacturer's general manager for sales in Europe. "This is an important step for us, to increase the network of distributors in the United Kingdom."
Joloda Hydraroll names Australia-NZ distributor
Joloda Hydraroll names Australia-NZ distributor 21 Aug 2025 - Echuca, VIC, Australia - 1 min read
Clark names Hawaiian dealer
Clark names Hawaiian dealer 14 Aug 2025 - Dallax, TX, United States - 1 min read
Noblelift names exclusive dealer for Saudi Arabia
Noblelift names exclusive dealer for Saudi Arabia 7 Aug 2025 - Saudi Arabia - 1 min read
Previously about:
Ambassador expands with dealership News Story - 9 Aug 2012 - Witham, United Kingdom - 1 min read
New forklifts complete Ambassador’s product line News Story - 21 Apr 2011 - Witam, United Kingdom - 1 min read
Briefs News Story - 27 May 2010 - 2 min read
Do you have materials handling news? Submit your news here
Inside The News
Next Thursday is R U OK? Day in Australia , an important opportunity to bring conversations about mental health out into the open and a reminder to check in on those around us, including our colleagues... Continue reading

Showcased in the Virtual Expo

This week’s dealer announcement from MIMA UK got us thinking about good dealer relationships. We'd like to know:

What are the ingredients of a healthy dealer partnership and a thriving dealer network?

Are you involved in building dealer relationships? We'd love to know your thoughts: drop us a line or two!

Words of support …

Thanks to advertising with Forkliftaction, GemOne has experienced a significant enhancement in our online presence. Working with Forkliftaction has enabled us to boost engagement with our targeted audience, resulting in an increase in information requests and downloads of valuable materials from our website. Forkliftaction has consistently delivered outstanding results, helping us to effectively connect with the right audience.

Justine Lootens, CEO

Are you recruiting? Find your ideal candidate among a diverse range of materials handling professionals:

Forkliftaction's JOB MARKET

This week’s dealer announcement from MIMA UK got us thinking about good dealer relationships. We'd like to know:

What are the ingredients of a healthy dealer partnership and a thriving dealer network?

Are you involved in building dealer relationships? We'd love to know your thoughts: drop us a line or two!

This week’s dealer announcement from MIMA UK got us thinking about good dealer relationships. We'd like to know:

What are the ingredients of a healthy dealer partnership and a thriving dealer network?

Are you involved in building dealer relationships? We'd love to know your thoughts: drop us a line or two!

Inside The News
Next Thursday is R U OK? Day in Australia , an important opportunity to bring conversations about mental health out into the open and a reminder to check in on those around us, including our colleagues... Continue reading

Showcased in the Virtual Expo

Are you recruiting? Find your ideal candidate among a diverse range of materials handling professionals:

Forkliftaction's JOB MARKET