Michael Heyden

Toyota Material Handling USA Inc (TMHU) has announced three new managerial appointments.
Michael Heyden will serve as national field manager, parts and service. Heyden is responsible for the oversight and management of TMHU's technical parts and service managers. He brings more than 25 years of experience in field service management and parts product marketing to TMHU, most recently serving as director of parts for Navistar Defense Parts. Heyden earned a Bachelor of Arts in Business Administration and Marketing from Carthage College Kenosha in Wisconsin and an MBA from the University of Wisconsin-Parkside.
Chris Olsen takes on the role of national sales manager - national accounts. With more than 14 years of experience in all aspects of capital equipment sales, Olsen brings extensive knowledge of retail and channel sales as well as sales management to TMHU. Most recently, he served as sales manager for The Raymond Corporation. As national sales manager for TMHU, Olsen will help drive initiatives for new revenue opportunities. Olsen obtained a Bachelor of Science in political science from Grand Valley State University in Allendale, Michigan.
Steve Tadd joins TMHU as national marketing manager, overseeing TMHU's nationwide marketing and advertising efforts and supporting the Toyota brand. He is responsible for the brand's marketing materials, digital presence, advertising, public relations and dealer communications. With extensive dealer network and direct customer marketing experience, Tadd comes to TMHU from Nautic Global Group, where he served as director of marketing. Tadd holds a Bachelor of Science degree in Marketing from the Warrington School of Business at the University of Florida and an MBA from The Kellogg Graduate School of Management at Northwestern University.