Meet Cascade's Jim Faran, Your Go-To Forklift Guy Scroll down for video

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- 21 Aug 2025 ( #1244 )
1 min read

When visibility gets rough, racking gets tight, or pallet loads get just plain weird, you need a pro who’s seen it all and knows what tool to reach for—that’s Jim Faran.

Jim Faran—an everyday material handling hero—shows up when things get complicated.

Whether it's picking the right load, double-deep racking, or working in dimly lit corners of a warehouse, Jim and his handy Cascade attachments get the job done.

 

Introducing Jim Faran

Jim Faran highlights the everyday challenges operators face and the tools that help him get the job done. Follow along with Jim as he works to overcome real-world demands and challenges of a forklift operator.

 

Watch Episode 1: "You Get a Raise!" Out now!

 

Follow along as Jim continues to take on the unseen challenges of material handling, one lift at a time at www.cascorp.com/jimfaran.

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Cascade Corporation (World HQ)
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Cascade Corporation (World HQ)
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Words of support …

Although our partnership with Forkliftaction is still relatively new, the experience has been thoroughly positive. The team is incredibly supportive, friendly, and responsive — making the process of advertising straightforward and effective. We’ve appreciated their proactive communication and industry insight and look forward to growing our presence further with their platform.

Nicole Rimensberger, Head of Marketing
Editorial calendar - planned features
CONSTRUCTION FORKLIFTS
HANDLING GOODS IN THE COLD
LOADING/UNLOADING FREIGHT
BROWNFIELD AUTOMATION
FORKLIFT ATTACHMENTS
BATTERY AFFORDABILITY AND LIFETIME
FORKLIFT SAFETY

Are you recruiting? Find your ideal candidate among a diverse range of materials handling professionals:

Forkliftaction's JOB MARKET

Inside The News
Automation is a key theme in the stories we have in this week’s Forkliftaction News ... Continue reading

Are you recruiting? Find your ideal candidate among a diverse range of materials handling professionals:

Forkliftaction's JOB MARKET

Inside The News
Automation is a key theme in the stories we have in this week’s Forkliftaction News ... Continue reading
Words of support …

Although our partnership with Forkliftaction is still relatively new, the experience has been thoroughly positive. The team is incredibly supportive, friendly, and responsive — making the process of advertising straightforward and effective. We’ve appreciated their proactive communication and industry insight and look forward to growing our presence further with their platform.

Nicole Rimensberger, Head of Marketing
Editorial calendar - planned features
CONSTRUCTION FORKLIFTS
HANDLING GOODS IN THE COLD
LOADING/UNLOADING FREIGHT
BROWNFIELD AUTOMATION
FORKLIFT ATTACHMENTS
BATTERY AFFORDABILITY AND LIFETIME
FORKLIFT SAFETY

Are you recruiting? Find your ideal candidate among a diverse range of materials handling professionals:

Forkliftaction's JOB MARKET

Editorial calendar - planned features
CONSTRUCTION FORKLIFTS
HANDLING GOODS IN THE COLD
LOADING/UNLOADING FREIGHT
BROWNFIELD AUTOMATION
FORKLIFT ATTACHMENTS
BATTERY AFFORDABILITY AND LIFETIME
FORKLIFT SAFETY
Inside The News
Automation is a key theme in the stories we have in this week’s Forkliftaction News ... Continue reading
Words of support …

Although our partnership with Forkliftaction is still relatively new, the experience has been thoroughly positive. The team is incredibly supportive, friendly, and responsive — making the process of advertising straightforward and effective. We’ve appreciated their proactive communication and industry insight and look forward to growing our presence further with their platform.

Nicole Rimensberger, Head of Marketing