Meet Cascade's Jim Faran, Your Go-To Forklift Guy Scroll down for video

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- 7 Aug 2025 ( #1242 )
1 min read

When visibility gets rough, racking gets tight, or pallet loads get just plain weird, you need a pro who’s seen it all and knows what tool to reach for—that’s Jim Faran.

Jim Faran—an everyday material handling hero—shows up when things get complicated.

Whether it's picking the right load, double-deep racking, or working in dimly lit corners of a warehouse, Jim and his handy Cascade attachments get the job done.

 

Introducing Jim Faran

Jim Faran highlights the everyday challenges operators face and the tools that help him get the job done. Follow along with Jim as he works to overcome real-world demands and challenges of a forklift operator.

 

Watch Episode 1: "You Get a Raise!" Out now!

 

Follow along as Jim continues to take on the unseen challenges of material handling, one lift at a time at www.cascorp.com/jimfaran.

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Cascade Corporation (World HQ)
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Words of support …

Thanks to advertising with Forkliftaction, GemOne has experienced a significant enhancement in our online presence. Working with Forkliftaction has enabled us to boost engagement with our targeted audience, resulting in an increase in information requests and downloads of valuable materials from our website. Forkliftaction has consistently delivered outstanding results, helping us to effectively connect with the right audience.

Justine Lootens, CEO
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Words of support …

Thanks to advertising with Forkliftaction, GemOne has experienced a significant enhancement in our online presence. Working with Forkliftaction has enabled us to boost engagement with our targeted audience, resulting in an increase in information requests and downloads of valuable materials from our website. Forkliftaction has consistently delivered outstanding results, helping us to effectively connect with the right audience.

Justine Lootens, CEO
Upcoming in the editorial calendar
WIRELESS CHARGING
Aug 2025
MANAGING MIXED FLEETS
Oct 2025

Are you recruiting? Find your ideal candidate among a diverse range of materials handling professionals:

Forkliftaction's JOB MARKET

Upcoming in the editorial calendar
WIRELESS CHARGING
Aug 2025
MANAGING MIXED FLEETS
Oct 2025
Inside The News
In this week’s Forkliftaction News , we take a closer look at the main theme coming out of the recent CeMAT Australia event in Sydney: automation; why some are holding back and why not everyone will automate... Continue reading
Words of support …

Thanks to advertising with Forkliftaction, GemOne has experienced a significant enhancement in our online presence. Working with Forkliftaction has enabled us to boost engagement with our targeted audience, resulting in an increase in information requests and downloads of valuable materials from our website. Forkliftaction has consistently delivered outstanding results, helping us to effectively connect with the right audience.

Justine Lootens, CEO