Meet Cascade's Jim Faran, Your Go-To Forklift Guy Scroll down for video

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- 21 Aug 2025 ( #1244 )
1 min read

When visibility gets rough, racking gets tight, or pallet loads get just plain weird, you need a pro who’s seen it all and knows what tool to reach for—that’s Jim Faran.

Jim Faran—an everyday material handling hero—shows up when things get complicated.

Whether it's picking the right load, double-deep racking, or working in dimly lit corners of a warehouse, Jim and his handy Cascade attachments get the job done.

 

Introducing Jim Faran

Jim Faran highlights the everyday challenges operators face and the tools that help him get the job done. Follow along with Jim as he works to overcome real-world demands and challenges of a forklift operator.

 

Watch Episode 1: "You Get a Raise!" Out now!

 

Follow along as Jim continues to take on the unseen challenges of material handling, one lift at a time at www.cascorp.com/jimfaran.

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Cascade Corporation (World HQ)
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Cascade Corporation (World HQ)
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Words of support …

Thanks to advertising with Forkliftaction, we have received inquiries and more and more people are aware of Ningbo Ruyi Joint Stock Co.,Ltd, which fits with our company's goal to go global and let the world know more about the benefits of our Xilin brand.

Michille Shi, Vice General Manager Sales
Editorial calendar - planned features
CONSTRUCTION FORKLIFTS
HANDLING GOODS IN THE COLD
LOADING/UNLOADING FREIGHT
BROWNFIELD AUTOMATION
FORKLIFT ATTACHMENTS
BATTERY AFFORDABILITY AND LIFETIME
FORKLIFT SAFETY

Are you recruiting? Find your ideal candidate among a diverse range of materials handling professionals:

Forkliftaction's JOB MARKET

Inside The News
In this week’s Forkliftaction News , we look at the top five robotics trends forecast for 2026 from the International Federation of Robotics, and it’s an eye-opening read with the potential for robotics, AI and automation to work together to change our sector in fundamental ways... Continue reading

Are you recruiting? Find your ideal candidate among a diverse range of materials handling professionals:

Forkliftaction's JOB MARKET

Inside The News
In this week’s Forkliftaction News , we look at the top five robotics trends forecast for 2026 from the International Federation of Robotics, and it’s an eye-opening read with the potential for robotics, AI and automation to work together to change our sector in fundamental ways... Continue reading
Words of support …

Thanks to advertising with Forkliftaction, we have received inquiries and more and more people are aware of Ningbo Ruyi Joint Stock Co.,Ltd, which fits with our company's goal to go global and let the world know more about the benefits of our Xilin brand.

Michille Shi, Vice General Manager Sales
Editorial calendar - planned features
CONSTRUCTION FORKLIFTS
HANDLING GOODS IN THE COLD
LOADING/UNLOADING FREIGHT
BROWNFIELD AUTOMATION
FORKLIFT ATTACHMENTS
BATTERY AFFORDABILITY AND LIFETIME
FORKLIFT SAFETY

Are you recruiting? Find your ideal candidate among a diverse range of materials handling professionals:

Forkliftaction's JOB MARKET

Editorial calendar - planned features
CONSTRUCTION FORKLIFTS
HANDLING GOODS IN THE COLD
LOADING/UNLOADING FREIGHT
BROWNFIELD AUTOMATION
FORKLIFT ATTACHMENTS
BATTERY AFFORDABILITY AND LIFETIME
FORKLIFT SAFETY
Inside The News
In this week’s Forkliftaction News , we look at the top five robotics trends forecast for 2026 from the International Federation of Robotics, and it’s an eye-opening read with the potential for robotics, AI and automation to work together to change our sector in fundamental ways... Continue reading
Words of support …

Thanks to advertising with Forkliftaction, we have received inquiries and more and more people are aware of Ningbo Ruyi Joint Stock Co.,Ltd, which fits with our company's goal to go global and let the world know more about the benefits of our Xilin brand.

Michille Shi, Vice General Manager Sales