Kalmar has new branding to reflect its status as a separate companyMaterials handling equipment maker Kalmar has made its debut on the Nasdaq Helsinki after being spun off by former parent company Cargotec.
Cargotec announced in 2023 it would look into separating its core businesses, Kalmar and Hiab, into two separate companies by spinning off Kalmar as a separate listed entity.
The spinoff announcement followed a failed attempt by Cargotec to merge with Konecranes in 2022.
The partial demerger is now complete and on July 1, Kalmar shares began trading on the Finnish stock exchange.
At the close of trade on July 2, Kalmar's market capitalisation was EUR1.74 billion (USD1.87 billion), according to the stock market's latest company fact sheet.
To celebrate its stock market debut, Kalmar took out a billboard on the iconic Nasdaq Tower in Times Square in New York and unveiled its new-look branding.
Kalmar says its new brand maintains its well-established name while introducing a new brand identity, brand promise and brand principles designed to reflect its evolution as a company.
Kalmar’s new brand promise is “making every move count" and its new logo features a stylised K.
“Our brand is a reflection of us as a company: It builds on our long history, deep-rooted expertise and extensive portfolio of equipment and services,” says Maija Eklöf, vice president of marketing and communications, dealer management and customer insight.
“Our new visual identity reinforces our brand promise and story and underpins all of our communications. It captures the interconnected culture that leads the way forward and keeps Kalmar one step ahead.”