Increasingly, we read about industry awards - usually, manufacturers recognising their dealers or their suppliers. From time to time, dealers are recognised by the broader business community for their contributions and a number of large players have also picked up environmental or human resources accolades. What's lacking, some believe, are the awards that count: customer rankings of their dealers and the forklift products they use. This recognition would be more meaningful to other end-users as it would validate some of the lofty claims we hear from the supply side. Interested in the idea? Maybe it's something we can spearhead. Watch this space...