The rise of Heli forklifts in the latest industry ranking is a further indication of China's growing market muscle. Heli's growth pushes it up the top 10 of the forklift ranking by a US logistics magazine, while it also made the top 20 (along with Hangcha) in last year's European-produced listing. While other manufacturers have had to cope with shrinking markets, the Chinese players have been buoyed not only by their vibrant domestic market, but also by increased marketshare in their export destinations. And their success in the mature markets is no longer simply price-driven. Clearly, the Chinese are also delivering product innovation and quality to satisfy the needs of sophisticated buyers and, in the words of one expert, must be taken seriously.