Your Focus Guidelines

The materials handling industry has been thriving under the leadership of people with years and years of invaluable experience.

Here is your opportunity to share your time-tested skills and hard-earned knowledge and contribute to the success of the forklift industry.

As long as you are a Forkliftaction.com member, you will be able to send us your stories by submitting them here.

The editorial team will select articles for publication at their own discretion and edit them for clarity.

General submission guidelines:

  1. All submissions must be relevant to the materials handling industry (eg. industry trends, new technologies applied in forklifts, business management, marketing or sales techniques, machine repair stories, equipment reviews, remarkable business stories, etc.).
  2. Submissions must generally not exceed 500 words in length but if the subject matter is one, which requires detailed explanation, the word limit is extended to 1,000 words.
  3. Submissions should be accompanied by a brief summary of your relevant credentials. (eg. Five years as a forklift mechanic)
  4. Submissions must not be used for promotional or advertising purposes. Forkliftaction.com has other avenues for this - Contact us for more information.
  5. Submissions must not contain defamatory, sexually-oriented, vulgar or profane material.
  6. Submissions must not contain any copyrighted material unless the copyright is owned by you.
  7. Forkliftaction.com is not responsible for the accuracy and content of your submission.
  8. All submissions will be reviewed by the editorial team and edited to fit the submission guidelines.
  9. Any complaints regarding this column shall be forwarded to the Forkliftaction.com editorial team via our contact form or by mailing to: 63 Lugg Street, Bardon QLD 4065 – Australia.
Latest YOUR FOCUS blogs:
Manual or automated material handling: finding the right balance
Diana Davoyan
3 minute read
Manual or automated material handling: finding the right balance Your Focus - 6 Nov 2025 (#1255) Diana Davoyan is a marketing professional and copywriter in the global robotics sector, with extensive experience in industrial and warehouse robotics. Here she looks at striking the right balance between manual and automated MH operations.
How software platforms and AI are changing work for material handlers
Buddy Bockweg
4 minute read
How software platforms and AI are changing work for material handlers Your Focus - 23 Oct 2025 (#1253) Buddy Bockweg is the CEO and co-founder of Vsimple, the AI Operations Platform. Here he loosk at how sotfware platforms and AI are changing work for material handlers.
A fork(lift) in the road: why the future of “machine vision” is multi-sensory
Murray Cox
2 minute read
A fork(lift) in the road: why the future of “machine vision” is multi-sensory Your Focus - 9 Oct 2025 (#1251) Murray Cox is principal engineer at Speedshield Technologies, where he seamlessly connects cutting-edge research with real-world industrial mobile equipment and applications. Here he looks at why the future of machine vision is multi-sensory.
Also read our other blogs:
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Words of support …

Although our partnership with Forkliftaction is still relatively new, the experience has been thoroughly positive. The team is incredibly supportive, friendly, and responsive — making the process of advertising straightforward and effective. We’ve appreciated their proactive communication and industry insight and look forward to growing our presence further with their platform.

Nicole Rimensberger, Head of Marketing
Inside The News
In this week’s Forkliftaction News , Hyster-Yale says it is reducing production because of “softer demand” as it reports revenue for Q3 was USD979 million, a drop both year-on-year and quarter-on-quarter... Continue reading
Words of support …

Although our partnership with Forkliftaction is still relatively new, the experience has been thoroughly positive. The team is incredibly supportive, friendly, and responsive — making the process of advertising straightforward and effective. We’ve appreciated their proactive communication and industry insight and look forward to growing our presence further with their platform.

Nicole Rimensberger, Head of Marketing
Words of support …

Although our partnership with Forkliftaction is still relatively new, the experience has been thoroughly positive. The team is incredibly supportive, friendly, and responsive — making the process of advertising straightforward and effective. We’ve appreciated their proactive communication and industry insight and look forward to growing our presence further with their platform.

Nicole Rimensberger, Head of Marketing
Inside The News
In this week’s Forkliftaction News , Hyster-Yale says it is reducing production because of “softer demand” as it reports revenue for Q3 was USD979 million, a drop both year-on-year and quarter-on-quarter... Continue reading

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