Your Focus Guidelines

The materials handling industry has been thriving under the leadership of people with years and years of invaluable experience.

Here is your opportunity to share your time-tested skills and hard-earned knowledge and contribute to the success of the forklift industry.

As long as you are a Forkliftaction.com member, you will be able to send us your stories by submitting them here.

The editorial team will select articles for publication at their own discretion and edit them for clarity.

General submission guidelines:

  1. All submissions must be relevant to the materials handling industry (eg. industry trends, new technologies applied in forklifts, business management, marketing or sales techniques, machine repair stories, equipment reviews, remarkable business stories, etc.).
  2. Submissions must generally not exceed 500 words in length but if the subject matter is one, which requires detailed explanation, the word limit is extended to 1,000 words.
  3. Submissions should be accompanied by a brief summary of your relevant credentials. (eg. Five years as a forklift mechanic)
  4. Submissions must not be used for promotional or advertising purposes. Forkliftaction.com has other avenues for this - Contact us for more information.
  5. Submissions must not contain defamatory, sexually-oriented, vulgar or profane material.
  6. Submissions must not contain any copyrighted material unless the copyright is owned by you.
  7. Forkliftaction.com is not responsible for the accuracy and content of your submission.
  8. All submissions will be reviewed by the editorial team and edited to fit the submission guidelines.
  9. Any complaints regarding this column shall be forwarded to the Forkliftaction.com editorial team via our contact form or by mailing to: 63 Lugg Street, Bardon QLD 4065 – Australia.
Latest YOUR FOCUS blogs:
Right-sizing your forklift fleet: the hidden opportunity for operational excellence
Tom Ryder
3 minute read
Right-sizing your forklift fleet: the hidden opportunity for operational excellence Your Focus - 28 Aug 2025 (#1245) Tom Ryder is Chief Commercial Officer at TFS, an independent, national provider in the United States, of comprehensive, custom-engineered fleet management solutions for material handling equipment that improve safety, productivity and cost.
The shortage of skilled labor: a global challenge, a Brazilian opportunity
Reinaldo Moura
2 minute read
The shortage of skilled labor: a global challenge, a Brazilian opportunity Your Focus - 14 Aug 2025 (#1243) Reinaldo Moura is the founder of the IMAM (Institute of Material Movement and Storage) Institute, which was established to help with the flow of knowledge in the intralogistics sector throughout Brazil and Latin America.
AI in the supply chain: from fragile to intelligent
Diana Davoyan
2 minute read
AI in the supply chain: from fragile to intelligent Your Focus - 7 Aug 2025 (#1242) Diana Davoyan is a digital marketer in the global robotics sector based in Europe. Here she looks at how AI can help to build resilience in the logistics and supply chain.
Also read our other blogs:
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Words of support …

After advertising with Forkliftaction.com, we got many enquiries regarding interest to be our distributor. Mostly from Europe and USA but including a few in ASEAN. We feel that the advertisement was useful and good for market expansion.

Lawrence Xu, Assistant Sales Manager
Inside The News
In this week’s Forkliftaction News , we look at MHEDA’s Q3 Economic Advisory Report which reveals current resilience in the US materials handling sector... Continue reading
August confidence index falls Washington, DC, United States
Words of support …

After advertising with Forkliftaction.com, we got many enquiries regarding interest to be our distributor. Mostly from Europe and USA but including a few in ASEAN. We feel that the advertisement was useful and good for market expansion.

Lawrence Xu, Assistant Sales Manager
Words of support …

After advertising with Forkliftaction.com, we got many enquiries regarding interest to be our distributor. Mostly from Europe and USA but including a few in ASEAN. We feel that the advertisement was useful and good for market expansion.

Lawrence Xu, Assistant Sales Manager
Inside The News
In this week’s Forkliftaction News , we look at MHEDA’s Q3 Economic Advisory Report which reveals current resilience in the US materials handling sector... Continue reading
August confidence index falls Washington, DC, United States

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