Discussion:
Hyster and Yale Forklift

Is anything going on with Yale or Hyster that is going to have a huge impact to both lines ?
  • Posted 15 Dec 2011 08:05
  • By charles_c
  • joined 15 Dec'11 - 1 message
  • Pennsylvania, United States
Showing items 21 - 40 of 43 results.
The Chinese seem to copy everything that they can this has been shown in the car industry and other industries.What NACCO will have to careful of is the market is going to demand lighter energy saving equipment any development that they make in this area will be copied by there new friends in China and they will attach the dealer network with cheaper copies of their range. NACCO could of made a basic truck with no bells and whistles that would have sold to the markets of India and Brazil and even some Asian markets this would not have been hard and would have been saver that the course they have chosen.
  • Posted 2 Jan 2012 23:58
  • By Daveilift
  • joined 26 Oct'10 - 241 messages
  • west yorks, United Kingdom
I think this looks to me like NACCO recognized that not everyone wants to pay top dollar for a lot of bells and whistles that are primarily an expensive way to force the customer to stick with the same dealership, and that at least part of that expense is born by the financial side of the business/equation, when the trucks with all the bells and whistles don't have the actual residual value expected or hoped for.
  • Posted 1 Jan 2012 06:33
  • By edward_t
  • joined 5 Mar'08 - 2,334 messages
  • South Carolina, United States
"it's not rocket surgery"
That makes more scene than going with HC they could just use a old design with some modifications to suit the markets. Going with HC is a big mistake that will cost NACCO in years to come.
  • Posted 1 Jan 2012 03:36
  • By Daveilift
  • joined 26 Oct'10 - 241 messages
  • west yorks, United Kingdom
I can understand the need for the likes of NACCO to be able to supply a basic low cost machine for the emerging markets, but I don't see that badging another machine helps. You would think that simplifying the current product to remove cost would be a better long term option or even bringing an older product back into production.
Linde seem to be building older model CB trucks in China for the emerging markets.
  • Posted 1 Jan 2012 02:33
  • By AndyPandy
  • joined 26 Oct'07 - 175 messages
  • Staffordshire, WM, United Kingdom
Hi oilleak Clark had the same view in the 70's then along came Toyota and we have seen what happened there. NACCO have looked for a low cost truck and have gone with HC time will tell if this is right or wrong but what is for sure the market is poorly serviced and over priced by both manufactures and service networks
  • Posted 31 Dec 2011 20:45
  • By Daveilift
  • joined 26 Oct'10 - 241 messages
  • west yorks, United Kingdom
O.M.G. What a load of doom and gloom. Remember Hyster and Yale are ICONIC brands and are time proven over decades. They still are at the top of their game and are light years ahead of the Nips.I forecast their will be no new brand making massive inroads in any of the world markets for years to come. only Doosan have made any ground and they have only taken out the bottom feeders like Nissan , Komatsu , Mitsi TCM. Its still about good sales people brand awareness and reputation thats why all the top brands in the world keep rolling along. The Americans taught us that not the Chinese who are still cooking the same food at their takeaways as they did 25 years ago. Got to go off to the BERNI INN see ya.
  • Posted 31 Dec 2011 06:16
  • By Oilleak
  • joined 27 Jan'11 - 32 messages
  • Yorkshire, United Kingdom
Utilev...wow this lame. Bye bye NACCO
  • Posted 23 Dec 2011 03:37
  • By arminius
  • joined 3 Aug'09 - 29 messages
  • California, United States
We have all ready seen some of the Hyster dealers absorbed into the Yale dealer. It seems like I remember a article a while back that NACCO stated they were moving to a one dealer representing both brands, as many of the OEMs have all ready done.
  • Posted 23 Dec 2011 01:03
  • By scot_s
  • joined 10 Jun'04 - 63 messages
  • Michigan, United States
HI Budman Can you see dealers merging to make larger groups Like Briggs and Barlow , If they were to merge that will be one big powerful company in US and part of Europe
  • Posted 23 Dec 2011 00:40
  • Modified 23 Dec 2011 00:40 by poster
  • By Daveilift
  • joined 26 Oct'10 - 241 messages
  • west yorks, United Kingdom
I understand what you are saying in the UK. But in the USA, most of the Yale & Hyster Dealerships are seperate. With this being said, I can not see them splitting the product line and Yale taking the smaller lifts & Hyster taking the larger ones. If they did that in the US, this would drasticly cut each dealer out of certain markets. Which I cannot see happening.
  • Posted 22 Dec 2011 23:34
  • By Budman
  • joined 26 Jul'08 - 74 messages
  • Alabama, United States
See NACCO have shown there Utilev brand but don't want to admit its a HC just painted Light Blue. Why not just say yes we have gone to HC for the truck , Who will be next with low cost small truck KION have Baoli and Voltas. Now NACCO have a truck made by HC so who will be next.
  • Posted 22 Dec 2011 20:09
  • By Daveilift
  • joined 26 Oct'10 - 241 messages
  • west yorks, United Kingdom
Hi Blacksmoking i agree with you Briggs have seemed to have done a good job with Yale and improved the Yale image here in the UK. Hyster have done OK in Big trucks but as the world does not revolve round UK It might be some time before the People at NACCO relies what is happening Boards always seem to be years behind the markets. As for Utilev and even Clark hamech they won't work just as Chuck s has pointed out when have they worked in the past never.
  • Posted 17 Dec 2011 19:04
  • By Daveilift
  • joined 26 Oct'10 - 241 messages
  • west yorks, United Kingdom
OK industry historians, care to make some comparisons?

Clark GCX/GPX and GCS/GPS vs Fortis and Utilev truck?
Haven't we been down this road before?

HC China and Nacco..... Daewoo/Doosan and Caterpillar Industrial
How'd that turn out?

Finally, can someone ask the emperor with no clothes on at Nacco, where did the Clark market share go? Compare Nacco market share around 1992 to today. Seeing how Clark is very low market share today, who picked up all that Clark market share since 1992? What OEM benefited?
  • Posted 17 Dec 2011 10:39
  • By chuck_s
  • joined 15 Dec'11 - 27 messages
  • Indiana, United States
Daveilift I understand your observations however the fact remains the YALE & HYSTER brands have significantly improved their market share particularly in the UK clearly a lot of that is with the Briggs influence, although from what I hear Forkway have gained some significant ground recently I see Warehouse & logistics mag have a large article & congratulations to them for their 50th year in business - They must be doing something right when our industry seems to be full of doom.

I believe the brands will be split as mentioned earlier with the Yale offering the smaller machines up to 16t along with the warehouse range and Hyster concentrating in the ports & large capacity market.

As always we will all talk about and around it for some time to come before the next big shake up!
  • Posted 17 Dec 2011 02:32
  • By Blacksmoking
  • joined 1 Dec'11 - 3 messages
  • United Kingdom
Well that's the point. that's why they have to split the business into areas. all they are managing to do is to drive down the price. I would not like to think i'm a hyster or yale dealer as you are competing with same equipment and no exclusivity.
  • Posted 17 Dec 2011 01:54
  • By Daveilift
  • joined 26 Oct'10 - 241 messages
  • west yorks, United Kingdom
With most Hyster and Yale dealers competing against each other with the exact same trucks, customers are in the drivers seat. The dealers are killing each other and there is little or no profit to be made. Those of us that worked for Hyster dealers in the mid 90's could see it coming. It came, it sucked and the rest is history.
  • Posted 16 Dec 2011 23:17
  • By EasyM
  • joined 14 May'05 - 101 messages
  • South Carolina, United States
It all looks like desperation , What NACCO will do within three to four years will be have Hyster as a big truck brand over 6,000kg or 8,000kg. Yale will be the small truck brand and warehouse trucks
Utilev will to the low cost brand. That's what they should do if they want to still be a major player in the market.

Utiley will only succeed if they move a way from HC because all people will say is it's just a low cost Chinese truck so why not buy a HC. What NACCO could do tho is use there distribution network to help the Chinese to support there trucks. But wants the Chinese have learnt this they will take over and push NACCO out.
  • Posted 16 Dec 2011 17:22
  • By Daveilift
  • joined 26 Oct'10 - 241 messages
  • west yorks, United Kingdom
I would love to hear a marketing perspective on Hy-Yale, NMHG NACCO selling a Veracitor/Fortis 2.4, 2.2, 2.0 and now a low cost UTILEV offering? Interesting........ 4 engines and 5 transmission offereings??????
  • Posted 16 Dec 2011 12:00
  • By trainer
  • joined 21 Jan'05 - 35 messages
  • Indiana, United States
The Fortis truck has not been a great success and it is pricey. They spent a fortune bringing this truck to market and they went all-in. They're screwed.
  • Posted 16 Dec 2011 06:00
  • Modified 3 Feb 2012 06:57 by poster
  • By EasyM
  • joined 14 May'05 - 101 messages
  • South Carolina, United States
i have seen them in middle east , they also might be looking at south america and eastern europe. It dose seem they are a HC truck will be interesting if they offer them in UK. wonder how that will effect samuk. Be interesting if the extend the brand to some larger trucks , Can't see larger trucks doing that well because of the problems they have had with large trucks so far.That's probably why they are only doing small truck 2,000kg - 3,500kg
  • Posted 16 Dec 2011 04:07
  • By Daveilift
  • joined 26 Oct'10 - 241 messages
  • west yorks, United Kingdom

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