The reason (IMHO) that the agriculture sector is making headway in this arena is because they have large lobbyist organizations (at least here in the US). The govt here actually taught farmers how to form CO-OP's to leverage themselves. They have govt support.

The industrial sector has none of the above, so we will have to suffer the consequences. I believe that these forums do help a bunch, but unfortunately money talks. I don't care how much a end user reads about how bad, poorly built, expensive to repair, etc, a particular brand is, if he gets a "deal" on one (or a fleet), we're the ones holding the bag when it comes time to repair it.