In industry their is no such thing as a premium product in live there are luxury products not premium. a Rolls Royce car is a luxury product , A Hubolt watch is a luxury product. First class with emirates airline is a luxury product. if Heli was to manufacture a forklift for the European market with a VW engine and a Bosch hydrostatic Transmission and fly by wire controls would this be classed as a premium product. Any company by these means can produce a premium product but who says what is a premium product. Are VW, Cummings , Perkins, Kabuta , Deutz,Volvo premium product. If yes then are Clark Forklifts that use Deutz engines premium products , or Heli that use a Volvo engine premium products. The word premium in all these cases are to say to the customer you can have the same components as our competitors trucks but our name is one of the big names so you pay more because we claim we are superior to the rest. But are they really worth the extra money