i think from a customers point of view they really dont care if a dealer has an award or not...
the customer wants good service period no matter what awards the dealership has or doesnt have.
sure the awards look nice and are basically eyecandy for the customer but all in all it doesnt mean a thing to the customer in the end.
The company i work for the goal is to become the #1 dealership , but then again isnt that every dealerships goal? Do they get any special considerations from the mfg when they get such high ratings? i dont know but one would think they might. ;)
The high truck and parts sales might just make a difference between the mfg and the dealership but from the customers point of view they could give a rats butt about it as long as they are getting good service.
if they get bad service you can bet the customer will boot their butts and find someone that will satisfy thier needs even if it is a 'not as recognised' dealership.
Sometimes the dealership can get so caught up in thier quest to be the top performing dealer that it looses something in the process and even though the numbers might deem them a high performing dealer thier 'actual service' is not as 'up to par' as the figures reflect.
which brings me to this analogy...
What shows on paper isn't necessarily as accurate as it appears to be ;)
______________________________
what is said here is just my point of view and i'm sure is very debatable, not everyone here will agree with it :)