In the US, Clark used to hold the #1 position for market share. Then Toyota came along & took top honors. My question is- what did Clark do have have the #1 position and what did Toyota do to earn it?

Back when Clark was king of the hill, I don't really think their product was head & shoulders above the rest. I certainly don't think their product was bad- just not over the top better than the rest. And as far as Toyota, their early trucks were bare bones, again- nothing over the top. Just a simple unit that was easily maintained.

Was it the pricing of the units, or perhaps the dealer networks in place at the time? Or maybe the dealers themselves had better service from one brand to the next? Or something else I'm ignorant to- any help would be appreciated.