There is obviously a reason why foundries want to rent equipment or lease with full maintenance and that's because they are brutal environments for the equipment.
Damages include impact, operation in an inappropriate manor, etc. Everyone agrees that there will be some scratching and scuffing on industrial equipment simply because of application and we cant compare it to an auto rental.
That being said, abusive operators must be held accountable for the way they drive and what they damage, and the only way to do this is to change the culture within the company they work for, and that is the responsibility of the management and employees. If not, the end result is that the company will continue to pay for the neglegence of their operators.