Report this forum post

I worked for a Hyster dealer for 12 years before leaving in 2004. I assure you that they are the same trucks. That is exactly why I left the Hyster dealership. Yale dealers began to call on all of the Hyster customers and would gladly quote the trucks at or near cost. The long time Hyster customers would then ask me why there was such a difference in price between the Hyster and the Yale if they were indeed the same truck. They would also ask me to differentiate my truck from theirs so that they could justify buying from me. There is basically no difference and I would not lie to a customer. If you then told the customer that your dealership was better, they would point out that they could buy the Yale and have it serviced by the Hyster dealer. Not many dealerships will turn down service just to protect their sales reps. NACCO has seriously impacted the profitability of their dealers. They have destroyed what was once a very good Hyster Company while trying to build up the Yale brand. Most of Hyster's competitors empathize with the Hyster dealers and have nothing but disdain for the Yale dealers. One of my friends who owns a Hyster dealership was speaking about the new Fortis line. He said to me "even if it turns out to be the greatest truck in the world, what will it matter to my dealership with Yale having the exact same truck and willing to sell it so cheap?"
  • Posted 20 Oct 2006 22:34
  • By EasyM
  • joined 14 May'05 - 101 messages
  • South Carolina, United States

This is ONLY to be used to report flooding, spam, advertising and problematic (harassing, abusive or crude) posts.

Indicates mandatory field
Upcoming industry events …
September 4, 2025 - Melbourne, Australia
September 17-18, 2025 - Miami, FL, United States
October 21-23, 2025 - Barcelona, Spain
Global Industry News
edition #1244 - 21 August 2025
In our feel good story for the week, we report on a donation from Wisconsin-headquartered Big Joe Forklifts to the University of Wisconsin-Madison’s College of Engineering, after discovering the institution was still using one of its 1960s walkie stackers... Continue reading
Movers & Shakers
Jan Zuurbier Jan Zuurbier
Global CEO, Swisslog
Board member, UKMHA
Strategic advisor, Roboteon
CEO Americas, Hai Robotics
Movers & Shakers
Jan Zuurbier Jan Zuurbier
Global CEO, Swisslog
Board member, UKMHA
Strategic advisor, Roboteon
CEO Americas, Hai Robotics
Global Industry News
edition #1244 - 21 August 2025
In our feel good story for the week, we report on a donation from Wisconsin-headquartered Big Joe Forklifts to the University of Wisconsin-Madison’s College of Engineering, after discovering the institution was still using one of its 1960s walkie stackers... Continue reading
Movers & Shakers
Jan Zuurbier Jan Zuurbier
Global CEO, Swisslog
Board member, UKMHA
Strategic advisor, Roboteon
CEO Americas, Hai Robotics