Your question is valid, and it's good that you're asking.

Have a business plan, or at least a basic concept.

What I see:

Be a specialist in one thing - this could be a brand, a type, or a specific problem.
Take on something that initially feels within your comfort zone, and then it's up to you what you say yes or no to later.

Look, although my own website is in Hungarian about forklift services ( there's an english flag at the bottom: https://mechepit.com/szerviz/targonca-szerviz/ ), you can already see here that you need to position yourself.

I believe the competition is very high in any country. Whether you're an entrepreneur or an employee.

My suggestions above, of course, were related to opening your forklift service business.

And if you decide to start a business, you also need a strategy: in Hungary, it's called a lifting equipment inspection (this means paperwork and safety checks), which is a closely related profession to service. Then there's the consultant for purchases, then the appraiser, and you can list all the things you can expand into and start with.

I think it's important to start small, enjoy it, love it, and not let the business suffocate you if it doesn't take off immediately.

Finally, and I always recommend this, decide at the beginning whether you'll be doing this as a vocation, out of love for the profession, or for a living?

Plan accordingly, because each entrepreneurial path has a different structure and strategic implementation.

For success mechanisms, I've still seen that it's good if someone connects well with an area where forklifts are used, such as the food industry.

This way, one reference leads to another. Or, as I wrote, the brand, type, a specific problem, or an inspection and consulting activity!

Whatever your decision, I wish you the best of luck!