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To answer you yes most of all the big companies have been through trying times before and come out the other side, but they haven't gone through a global pandemic and a massive change of customer requirements at the same time. Over the next five years the market will change dramatically and what we know today will be totally different tomorrow.

What major companies seem to do is look at problems through blinked eyes they only look at a small part of the problem. This is one of the main reasons why other companies that look things differently seem to do better. Apart from a couple of the Japans OEM's no forklift OEM produces their own engine so in a way they would not look at the problem the same way we did. How we look at the problem was this, we knew diesel would not be suitable for the future so we looked at hydrogen. Now I didn't know anything about hydrogen so quite simply I ask who I know to find out who is the best person to speak to about hydrogen, I got to speak to some one with over 20 years experience on Hydrogen who explained to me all the problems of hydrogen, he also knows a little bit about ammonia. He showed me how we can run a ammonia hybrid power system that would be 100% zero emission this is why we have done this and no one else seems to be looking at it. Now I have said this before all auto manufactures had the same technology as Elon Musk both Toyota and Merced's Benz were early Tesla share holders but yet they chose to ignore this technology to concentrate on what they know. Again in the Mobile phone industry Nokia and Blackbury had the same technology as Apple but Apple used it and went on the change the industry. This has happened time and time again in different industries over the last 10 years. What we are doing is the same in the counter balance forklift industry we are using what we know to make a better product what the customer wants and needs.

Now just to point out about Hyster Yale my opinion is they are losing money on two projects Hydrogen that they lose around $5 million a month on have done for around 5 years and Maximal that was a near bankrupt Chinese forklift manufacture that they paid $100 Million plus $10 Million investment for, now if they would have paid $20 million plus $10 million investment I would not of even mentioned Maximal but they didn't, and hydrogen that all the people I know agree that hydrogen is just to expensive and has to many issues to be an appropriate answer. So be fore you all start saying he has some thing against Hyster I don't they employ quite a large number of people and I would not like to see them loose their jobs.

Now for our truck I think its best just to wait and see what we are to announce this quarter.
  • Posted 4 Oct 2020 20:12
  • Modified 4 Oct 2020 20:15 by poster
  • By Exalteze
  • joined 7 Feb'20 - 89 messages
  • Halifax, United Kingdom
Exalt leading the way to a zero emission future

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edition #1251 - 9 October 2025
In this week’s Forkliftaction News , hydrogen power is a theme as we report on the US marking its 10th annual National Hydrogen and Fuel Cell Day, an initiative to promote the benefits of the clean energy source... Continue reading
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