I bet that the Chinese with their Nikon, look a like, cameras have their bags packed and ready to ascend on Dubai by the basket fulls to steal this new found intellectual property.
They will be closely monitor for the exact day, time & place of this unveiling and will be shipping their "look a like" before exalt & company gets their 3 production facilities up and running.

This was the tactic of the Japanese at all the major material handling shows during the 1970/ early 80s in the US and suspect in Europe too. The only difference is they had real & expensive Nikon cameras - made in Japan - but you could buy the same camera cheaper in the US than in Japan - another tactic of the Japanese that got them in trouble in mid 80s in the lift truck industry.