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Over 73,500+ business subscribers use Forkliftaction.com to learn about the latest developments and solutions in materials handling so that they can make educated decisions for their fleet and operations.

They frequently return to the platform to find news, latest products and technologies, industry contacts, business and troubleshooting advice, job opportunities, machinery sales and more.

Build recognition and awareness for your brand amongst this highly focused and niche materials handling audience:

  • Around 85% of Forkliftaction subscribers are decision makers
  • Forkliftaction.com records an average of 1,000,000+ monthly web visits
  • Industry respected weekly news mailing with 34% open-rate

Our flexible campaigns offer an effective mix of high-impact advertising formats boosted by exclusive technical features designed to increase your exposures and maximise your advertising conversions.

Enjoy more reach for less spend with our clever competitive pricing that delivers savings on repeat inserts alongside generous volume discounts.

For more information and audience statistics: DOWNLOAD OUR LATEST MEDIA KIT

Here's what our advertisers say:

Undoubtedly, peer experience plays a crucially important role in our industry and it is extremely valuable for us to be part of the platform, where industry professionals, as well as end users can discuss and learn more about the materials handling world.

Alexandra Artemova, Marketing Specialist
Rocla AGV Solutions

Thanks to advertising with Forkliftaction, GemOne has experienced a significant enhancement in our online presence. Working with Forkliftaction has enabled us to boost engagement with our targeted audience, resulting in an increase in information requests and downloads of valuable materials from our website. Forkliftaction has consistently delivered outstanding results, helping us to effectively connect with the right audience.

Justine Lootens, CEO
GemOne

These releases in Forkliftaction are a nice experience for SNDC... We got seven inquiries coming from Canada, USA, Mexico, Israel and Australia (five from retailers, two from machines manufacturers) and we are still in contact with them. I can state that's a success story!

David Massat, Sales Director OEM and Export
SNDC

Although our partnership with Forkliftaction is still relatively new, the experience has been thoroughly positive. The team is incredibly supportive, friendly, and responsive — making the process of advertising straightforward and effective. We’ve appreciated their proactive communication and industry insight and look forward to growing our presence further with their platform.

Nicole Rimensberger, Head of Marketing
maxwell+spark

The cooperation with Forkliftaction has been exceptional. It's always a pleasure to work with specialists who know the inside out of the industry

Ane Miren Elorza, Communications Specialist
Konecranes, Business Unit Lift Trucks

Thanks to advertising with Forkliftaction, we have received inquiries and more and more people are aware of Ningbo Ruyi Joint Stock Co.,Ltd, which fits with our company's goal to go global and let the world know more about the benefits of our Xilin brand.

Michille Shi, Vice General Manager Sales
Ningbo Ruyi Joint Stock Co.,Ltd

View more on our Testimonials page

Komatsu FD25T17
Braeside, Melbourne, Victoria, Australia
Hire
Taylor THC500L
Coraopolis, Pennsylvania, United States
Used - Sale & Hire

PREMIUM business

Flexi® By Narrow Aisle Limited
Leading manufacturers of very narrow aisle (VNA) equipment.
Fact of the week
The two internal cavities in our nose called nostrils function as separate organs. Each nostril has its own set of turbinates and olfactory receptors. The two independent organs work together through a mechanism called the nasal cycle, where one nostril is dominant for air intake while the other rests and is better at detecting scents.
Global Industry News
edition #1261 - 18 December 2025
In this week’s Forkliftaction News , we report on an activist investment firm increasing its stake in Toyota Industries Corp (TICO), in a bid to stop the privatisation of the materials handling equipment manufacturer... Continue reading
Movers & Shakers
James Brown James Brown
Chief operating officer, Bulldog Battery Corporation
Commercial excellence roll-out manager, TVH Parts
President EPG Americas, Ehrhardt Partner Group (EPG)
CEO, Duravant
Komatsu FD25T17
Braeside, Melbourne, Victoria, Australia
Hire
Taylor THC500L
Coraopolis, Pennsylvania, United States
Used - Sale & Hire
Komatsu FD25T17
Braeside, Melbourne, Victoria, Australia
Hire
Taylor THC500L
Coraopolis, Pennsylvania, United States
Used - Sale & Hire
Fact of the week
The two internal cavities in our nose called nostrils function as separate organs. Each nostril has its own set of turbinates and olfactory receptors. The two independent organs work together through a mechanism called the nasal cycle, where one nostril is dominant for air intake while the other rests and is better at detecting scents.