Veteran Tia Can't Wait for the Buzz of the Big Logistics Diversity Challenge 2025

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- 23 Jan 2025 ( #1214 )
3 min read

Physical, mental and skill-based challenges await teams taking part in The Big Logistics Diversity Challenge 2025.

Returning participant Tia Benaim can’t wait for the excitement and enthusiasm they bring.

“I have attended The Big Logistics Diversity Challenge for three years in a row since 2022, so I am something of a veteran,” says Tia, a logistics degree apprentice for Coca-Cola Europacific Partners.

“Initially the company had entered the event in 2021 and received beaming feedback from everyone.  The buzz you get for days after - that gets brought back into the workplace - is so present that we have to keep going back.

“I have now taken on the responsibility of getting a team together each year and as word spreads, I have more and more people coming to me wanting to join in!”

The Big Logistics Diversity Challenge (BLDC) is a team-building event to promote the importance of equality, diversity and inclusion (EDI) across the logistics and warehousing sector.

Launched in 2019 and organised by multi-media marketing company Nimble Media Ltd, BLDC has become a key fixture in the industry’s calendar. 

The event is promoted as a cross between It’s a Knockout and The Krypton Factor. The focus is on creating a day which provides the opportunity for organisations to share best practices, network, and help shape a more inclusive sector, while delivering a serious message in a fun and entertaining way to engage teams and companies.

The sixth BLDC will offer new challenges, inspirational key speakers, and continue to encourage logistics and warehousing professionals to come together and tackle diversity collaboratively and collectively, with participants in diverse and gender-balanced teams going head-to-head.

Tia adds: “I am in quite a diverse team at work in terms of age, ethnicity, and background, and it’s all of these different things that make us ‘us’ and able to share our experiences and teach one another as colleagues and peers. Diversity is essential for team efficiency and productivity.

“It creates an environment where everyone gets opportunities, and builds a culture where people feel welcome to offer ideas and collaborate with one another, knowing they will be listened to.

“The BLDC makes you reflect on what we do as individuals to embrace diversity, and whether we can do it better – to make our industry more inclusive. It’s a unique way of delivering the message.”

Tia continues: “The events are brilliant, and it’s switched up every year. 

“It is a fantastic day, and the most important thing for me is the chance to meet other people and discover what motivates them. I enjoy hearing so many stories and learning about each other.

“It gives you a real appreciation of where you are and why you’re lucky to be in an inclusive industry and workplace, while realising there’s still more we can do, whatever our level or team. It puts diversity at the forefront and shows how small contributions can make a big change.”

The Big Logistics Diversity Challenge 2025 will take place at Newark Showground, Nottinghamshire, on June 26, and registration has now opened.

Key stakeholders include the British Freight Association, Aston University, RTITB, UK Warehousing Association, and Road Haulage Association. The event also supports chosen charity Transaid, the UK-based organisation dedicated to improving lives in Africa through safe, sustainable, and accessible transport solutions.

For more information about getting involved in The Big Logistics Diversity Challenge 2025, or to support the event, call to speak to a member of the Nimble Media team at 01780 432930 or get in touch.

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