Global forklift accessories and parts supplier TVH is acquiring Italian attachment maker CAM srl after a successful three-year partnership.
TVH is the exclusive worldwide distributor for the entire CAM System product line, which includes fork positioners, rotators and clamps. The company says it has been successful in representing the brand in many countries, including Australia, New Zealand, the Middle and Far East, South Africa and in the USA.
CAM manager Gianluigi Di Luca says the take-over was a "logical next step in the collaboration with TVH for the commercialisation of our range of attachments".
CAM will focus on producing and developing the line with new products, while TVH will distribute and promote the products.
TVH spokesman Kristoff Bolle says CAM management and staff will not be impacted by the acquisition, "but their focus [will no longer be] on sales and marketing".
TVH is determined to "keep investing in CAM and wants to keep optimising the production process and to expand the product portfolio". To differentiate itself from competitors, the company will stock its warehouses well to offer an optimal after-sales service.
A technical support team with five product specialists is based in TVH headquarters in Waregem, to offer technical support to the company's sales force.
CAM srl in Novara, north of Italy was founded in the early 1960s. It claims to have been a market leader for over 20 years. In 2001, it was acquired by the Garofletti-De Luca family and production was transferred to Marano Ticino, 20 km (12.4 mi.) from Novara. During that time, CAM claims turnover tripled and new quality designs were introduced. Over 40 people work for CAM, which produces forklift attachments at a 4,000 sqm (43,056 sqft.) facility in Marano Ticino.
In 2010, TVH and CAM agreed to a commercial partnership as the latter faced increasing technical and commercial challenges as its range and markets expanded.
CAM focused on enhancing its technical development and manufacturing skills while TVH took over all commercial aspects of its business from 1 January 2011.
The value of the acquisition is confidential.