For many advertisers, geo-targeted campaigns are the best fit.
While many materials handling brands choose Forkliftaction for its ability to reach a truly global audience, geo-targeted campaigns are actually a better fit for many advertisers.
Today, we can apply geo filters to just about every advertising format offered by Forkliftaction.
In the following overview, you’ll discover the 'hows' and 'whys' of geo-targeted advertising on Forkliftaction, and when it can be used to power your strategic aims.
Why Geo-target?
Our customers use geo-targeted advertising for a whole host of strategic reasons:
- To seek out new partners or distributors in targeted markets
- To support regional product launches or trade show exhibits
- To sell products and services more locally, or within specific export markets
- To better connect with buyers through culturally relevant content
What does geo-targeting mean on Forkliftaction?
Geo-targeting on Forkliftaction allows you to direct your advertisements to our niche materials handling audience within a specific region or regions.
Advertisers can choose any combination of the following: North America, Latin America, Asia, Australasia & Oceania, Africa, Middle East, EMEA, Europe, or the United Kingdom.
You can even include or exclude specific countries to suit your strategy.
Only the users within your selected region(s) will be served your advertising.
What are the benefits of choosing a regional campaign?
- Cost savings: You only pay for the regions that are important to you, eliminating wasted ad spend - and you’ll still qualify for our volume, repeat and first-time discounts (as applicable).
- Local news positions by request: You can ask to be positioned amongst the regional news lineup in our news editions, ensuring greater attention from buyers in your region.
Local news positions by request
- Spotlights in sidebars: You’ll see your news advertisements showcased in our ‘currently in…’ sidebars on Forkliftaction.com, which place you amongst the local content in your chosen region(s).
See your ad featured in our recently in sidebar
- Wide variety of formats: You can choose geo-targeting on most of our news or website formats – banners, advertorials and even TextAds.
We partner with advertisers all over the world, big and small, to help them realise a wide range of objectives and grow their brand among a niche audience of people who live and breathe materials handling.
If you’d like to learn more about Forkliftaction advertising including our audience statistics, upcoming feature topics, and our full list of advertising formats, DOWNLOAD our newly revised media kit.
Considering geo-targeting? Feel free to [reach out] with any questions!